Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Advertising That Works! Lay’s “Do Us a Flavor”

This week’s “Advertising That Works!” is interactive—and tasty!

Lay’s latest campaign, “Do us a Flavor: Tastes of America,” takes foods from four different regions of the US, makes them into a potato chip flavor, and asks America to vote!

Lays 4 Flavors

The bags themselves are great advertising: they encourage consumers to vote on their favorite, which also makes them want to buy not just one bag of chips…but all four! Not only does this increase sales in the short term, but it also increases brand engagement by making consumers think about the flavors they’re eating. Even if a given chip-eater doesn’t love any of the flavors, they’re still likely to visit the voting site and express a preference—after all, it’s fun to vote!

Once a consumer actually goes to vote, they encounter a cute website that’s cleanly designed and simple to navigate. Not only do you get to vote, but you also have the opportunity to learn more about the featured flavors. Site visitors can “meet” the “real people” who suggested the flavor from their region!

Lays Meet the Finalists

Lays Meet A Finalist

They can also experiment with this interactive map that shows how each flavor is doing in each state.

Hilariously, the south HATES Biscuits & Gravy flavored chips—I assume that’s because we know what it’s supposed to taste like.

Hilariously, the south HATES Biscuits & Gravy flavored chips—I assume that’s because we know what it’s supposed to taste like.

After you vote you’re redirected to this page, encouraging you to vote as many times as you like, via Twitter, Text or Instagram.

Lays Vote Again

Genius! This gets consumers engaged on multiple social media platforms, and keeps them engaged for the entire campaign! They also get a chance to win $10,000!

There you have it: the Lay’s Do Us a Flavor campaign is fun, engaging—and tasty! That’s why they’re this week’s “Advertising That Works!” We even got in on the fun here at Hunter-McMain, Inc. Our votes were:

Gyro: 4

Rueben: 1

Truffle/Biscuits: 0

I guess we fit right in with the rest of Texas:

Lays Gyro Map


Cool Off in August With “Vintage Mint”

Images courtesy of http://www.hawaiikawaii.net/. (Left) Color Marketing Group’s August Color Alert (center), and http://www.polyvore.com/ (right)

Images courtesy of http://www.hawaiikawaii.net/ (left) Color Marketing Group’s August Color Alert (center), and http://www.polyvore.com/ (right).

August in Houston is always hot, and this year, it’s record-breaking! Cool off a little with this month’s spotlight color, “Vintage Mint.” We’re loving this light, refreshing shade of green for everything from ads, to accessories…to cocktails.

There's nothing like a classic mint julep! Image courtesy of https://cocktailvultures.files.wordpress.com

There’s nothing like a classic mint julep! Image courtesy of https://cocktailvultures.files.wordpress.com

Plus, we don’t like to brag (too much), but as you can see from our blog’s color palette, we liked “vintage mint” before it was cool (pun intended)!

If this cute dude can figure out how to rock vintage mint, you can, too! Then you’ll be as cute as he is! Image courtesy of CMG.

If this cute dude can rock vintage mint, you can, too! Then you’ll be as cute as he is! Image courtesy of CMG.

According to the experts at Color Marketing Group (CMG):

“Vintage Mint has its roots in mid-century design…[but with] a distinctly modern edge… Always fresh, but now a bit daring, this new version has the energy to take on fashion, graphics, industrial design and transportation. Its daring has brought diversity, as it takes on unexpected roles in menswear, accent furnishings, and kitchen appliances.

Take a cool, fresh breath, with Vintage Mint.”

We couldn’t have said it better ourselves! Take a cue from the experts and incorporate vintage mint as a fun, fresh addition to your next ad or postcard.


6 Practices for Good Website Design

Business Tips and Trends

1…2…3…4…5!

This is the five-second rule for good web design. First impressions should be clear, concise and to the point. Your value proposition should be clear to your audience on your website and address their needs immediately. If they don’t see content that is compelling to them, then they will leave your website.

Command Your Audience

What do you want your users to do when they first visit your website? Would you like them to call you? Request a quote? Work with you? It could be anything so long as they understand what you’re asking them to do with your call-to-action.

Content Rules the Land

Do not let your content go by the way side otherwise your audience will see outdated content. Be bold, keep it fresh, keep it real and show them your company is active in creating new content. (Note: This also helps your organic search engine optimization!)

Navigating the Road

Moving from page to page in a website should be simple. Don’t litter your site with dead ends, 404 errors, or dead links. Navigation for your website should be smooth sailing!

R.I.P. Flash Websites

Flash websites used to be all the rage until customer bases starting growing via mobile devices. Most mobile devices don’t support flash or the website is painstakingly slow. Avoid flash and stick to the basics.

The Typography Tuxedo

Sometimes, we get bombarded by so many banners flashing, blinking, glaring at us through the computer screen that we can’t even digest the information that the site is trying to communicate. “Respect text contrast.” Take your typography skills out and let it go classic with black on white. It has and still is the most effective way to present type. With the right amount of contrast on your site, it will make all the difference.

 

web-design


3 Comments

Follow Our New Marketing Campaign Week 5

Business Tips and Trends

This week our marketing meeting consisted of unifying our look and theme throughout our campaign. We will have the campaign running on our website, on our Facebook page, on our Blog, Twitter page and in our monthly email blasts. When we brought all these pieces together, we realized we were using different fonts and styles in the website, the Blog, Facebook page and our email blast. We liked certain elements in all pieces and decided to carry the theme (or look) throughout each piece to unify our campaign. We discovered using the same fonts and illustration styles would bring it all together. Did you notice the new design on our Blog blast we send weekly? Our Blog masthead, Facebook page, and our website page to “The Cheeps” are not exactly alike but share the same fonts, styles, illustrations and theme.

It is important to always step back and evaluate your work. You could have someone who is not a designer look at your marketing pieces from a different point of view–the view of a potential client. Do you have your audience targeted? Many advertising agencies use Focus Groups to get feedback on their marketing efforts. When creating a marketing campaign, we can help define your goals, help establish the concept, implement the plan, and we can continue to modify your work based on results of your efforts. That is what we did for our own campaign. We hope you are learning from our marketing campaign efforts.

Follow along as next week we will present our website page for “The Cheeps.”

MarketingPuzzlePieces


Following Our New Marketing Campaign Week 3

Moving right along in our marketing campaign, we are applying the new “Cheeps” look to our Blog and Email Blasts. We have created a masthead for our Blog, keeping the same colors and background icon. Using our new pledge–“On Time • On Budget” and superheroes, and a call to action make up the masthead.

We continue working on our webpage that has both the Postcards and Websites as a landing page for special offers and links to the individual websites of each. As with all marketing campaigns, be consistent with your logos, colors and theme as it’s the first thing people see and will stick in their minds as they are trying to remember you company.

Your logo and theme should offer a clue as to what kind of business you are in. Colors convey specific feelings in the people who see them. What do our colors convey? See our Blog “Corporate Colors Evoke Emotions” posted on 9/11/13.

As we transform the Cheep-Cheep logos, we hope you will follow along as we prepare our advertising and marketing ideas. Next week we should be ready to show you our website’s home page.

BlogMasthead_885x252_vs2


Follow Our Marketing Campaign Week 2

So last week, we told you we were ramping up our Cheep-Cheep Postcards and Cheep-Cheep Websites marketing. Our cartoon of our mascot has taken on the role of superheroes–one for our postcard (direct mail) business and one for our website development/design business. We have made several alterations to make them more superhero-ish! We are also celebrating our 25th anniversary here at Hunter-McMain, advertising and design firm so naturally, as a small division of Hunter-McMain, Inc., we will include ‘The Cheeps” in the celebration.

We liked the chalkboard-look that is trending, so we are combining our superheroes with the chalkboard look for our Facebook cover photo and Blog masthead. You will see the new look on our Facebook page. With our new marketing campaign, we have made a new pledge–“ON TIME • ON BUDGET”–so we are including our pledge. Follow along with us next week to see the look of our eBlasts and website landing page. We are creating info-graphics to explain our business… Visually, you will understand how we can be of service to you.

TheCheepsHeroes


Follow Our New Marketing Campaign

For the next few weeks, CheepCheep Postcards and Cheep Cheep Websites are creating a new marketing campaign for our 25th Anniversary. We are pumping up the look of our mascots-“The Cheeps” and you can watch our progress. This past week we started the project by redrawing our Cheep Chicks. Sometimes an idea comes and you have to write it down immediately. Many ideas are first drawn on a napkin or scrap paper… in this case, it was a mailer found in a magazine. The idea came in the middle of the night and it was the closest paper to put a thought down. See how we started from there? Our drawings started out a bit rounder Superheroes, but then thought we needed to create them to be buff and muscular.

SuperchickPROGRESS

And here is where we are with the mascot drawings, today.

CheepsSuperHeroes

 

The first place our “Cheeps” will appear is in our Blog and Facebook marketing. We hope you’ll follow along to see how the process is done to create a new marketing campaign. Next week, we will be updating a new look for our Blog to match our superhero chicks and announce our 25th year in business.