Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Your Presence is Requested!

Business Tips and Trends

I was asked the other day, by a friend who owns a very small business, “Do I really need a website?” My simple answer was, “Yes.” “But,” she said, “I don’t have a product to sell online.” Well as it turned out, she caters to a certain group of oil field related companies. She didn’t have a product but she certainly had a service to sell, regardless that her audience was small and specific. There are a lot of companies that think this way. BUT the social media revolution and the Internet highway has changed the way we sell, and the way we search for a product or service. All businesses should have a presence on the web. Why? Here are a few reasons:

  • Potential clients go to their computer and on the Internet to search for services and products. If you aren’t on the Internet, they won’t find you.
  • Your competition is on there. Don’t let them get your business.
  • Your friends and customers can promote your business by word of mouth (social media). Did you know that 78% of consumers trust peer recommendations, and only 14% trust advertisements.
  • Websites are cost effective. Think of your website as a live brochure. It’s always available to view, no matter what time of day. No need to reprint, or spend time handing out.
  • A well designed and informative website will give you credibility and establish a presence.
  • A website could answer frequently asked questions that your customers might have. If you have this information posted on your website, it’s a timesaver.
  • Having a website could educate your customers on their buying decisions.
  • Referrals are a great way to get business, and if you have a presence on the world wide web, a referral could come to you just by the way of a link. One click away from a new potential customer.
  • Some customers do not like to get on the phone but their choice of communicating is by way of emailing. Your website should have a way of contacting you, other than by phone.
  • Your website could gather contact information (start a database).

Social media is a great way to build business relationships. The Internet is your path. A website is your venue… and your presence is requested.

Your-Presence-is-Requested


Website Lingo

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Want to feel like you’re in the know about Websites? Need to get some terms and acronyms down before you get into the conversation? Let’s get you started…

  • When you see “www” at the start of a website address its looking for a site on the World Wide Web. 
  • HTML (Hyper Text Markup Language) is the language used to construct web pages. HTML is often used in conjunction with languages that allow the web developer to add functionality.
  • HTML code refers to the markup language that is used to build web pages. “Code” refers to the programming language. XML (Extensive Markup Language) defines rules for writing other markup languages.
  • Web server refers to the specialized computer system or dedicated server specifically designed to host or deliver Web sites.
  • Host: In order for your website to be on the world wide web, it must be “hosted” on a server. The host is the company that provides the webserver.
  • Hyperlink or link is text, an image or an area on a website that can be clicked to open a new page.
  • A search engine is a web site that attempts to index or store all or most of the web in a database. A search engine acts like a directory for the World Wide Web.
  • SEO stands for Search Engine Optimization and this is the act of creating or changing web pages so that their ranking in search engine results pages improve.
  • RSS (Really Simple Syndication) is a variation of XML that allows website owners to syndicate their content for publication on other websites.
  • Meta Tag is an html tag that contains meta data specific to the web page. Most common meta tags are the description and keywords you would see on a web page. This helps the world wide web search for you by using or entering these meta keywords.
  • Blog is actually short for Web log. A Blog is simply like a diary or journal with frequent updates. If you are reading this you are reading our blog! (and we thank you for visiting).