Business Tips and Trends
I was asked the other day, by a friend who owns a very small business, “Do I really need a website?” My simple answer was, “Yes.” “But,” she said, “I don’t have a product to sell online.” Well as it turned out, she caters to a certain group of oil field related companies. She didn’t have a product but she certainly had a service to sell, regardless that her audience was small and specific. There are a lot of companies that think this way. BUT the social media revolution and the Internet highway has changed the way we sell, and the way we search for a product or service. All businesses should have a presence on the web. Why? Here are a few reasons:
- Potential clients go to their computer and on the Internet to search for services and products. If you aren’t on the Internet, they won’t find you.
- Your competition is on there. Don’t let them get your business.
- Your friends and customers can promote your business by word of mouth (social media). Did you know that 78% of consumers trust peer recommendations, and only 14% trust advertisements.
- Websites are cost effective. Think of your website as a live brochure. It’s always available to view, no matter what time of day. No need to reprint, or spend time handing out.
- A well designed and informative website will give you credibility and establish a presence.
- A website could answer frequently asked questions that your customers might have. If you have this information posted on your website, it’s a timesaver.
- Having a website could educate your customers on their buying decisions.
- Referrals are a great way to get business, and if you have a presence on the world wide web, a referral could come to you just by the way of a link. One click away from a new potential customer.
- Some customers do not like to get on the phone but their choice of communicating is by way of emailing. Your website should have a way of contacting you, other than by phone.
- Your website could gather contact information (start a database).
Social media is a great way to build business relationships. The Internet is your path. A website is your venue… and your presence is requested.