Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Advertising that Works: Oreo Thins For the Win

Oreos, but…better for you? The same great taste, but…smaller? Brilliant!

At least that’s what the new Oreo Thins Ads would have us believe, and we think they’re doing a very convincing job.

Image courtesy of static.thefrisky.com.

Image courtesy of static.thefrisky.com.

The latest series of ads for the new Oreo Thins (a permanent addition to the Oreo cookie family) emphasizes a “sleek” and “clean” feel with few words and large, impactful images of the cookies–which look totally delicious, just smaller.

Image courtesy of delish.com.

Image courtesy of delish.com.

The way they emphasize how “thin” the cookies are in the ad designs play into a cultural interest in healthier eating, as well as the constant shift toward slimmer, sleeker products in the tech world. For instance, the ad above shares some similarities with this ad for the Apple iPad Mini:

Image courtesy of www.hightech-edge.com.

Image courtesy of http://www.hightech-edge.com.

The iPad is sexy, so Oreos are sexy, too! The Oreo Thin ad campaign is also making clever use of celebrity and social media–for instance, not long ago, actor and comedian Neil Patrick Harris sent out this tweet:

NPH Oreo Tweet

Accompanied by this charming Instagram post:

NPH Oreos instagram

If that doesn’t make you want Oreo Thins, I don’t know what will.

For these reasons, we have to officially declare the Oreo Thins campaign to be some Advertising that Seriously Works!

Oreo Has a History of Quality Ads…Check it Out:


Share a Coke with #HASHTAG

Advertising that Works!

This week’s “Advertising that Works!” is from Coca-Cola. Have you purchased a single coke or diet coke in a convenient store lately? Well I did, and I noticed on the bottle it had my name! It said, “Share a Diet Coke with Karen!” It quite honestly, made my day!

In the last few weeks there has been a growing trend for friends and colleagues to post a picture on Twitter, Facebook or Instagram with their #ShareaCoke. The “Summer of Sharing” campaign swaps its iconic logo on 20-oz. bottles with 250 most popular first names in America. The “Share a Coke” was first launched in Australia in 2012 and since then rolled out in more than 50 countries. The 2-liter bottles support group names like “Family,” and “Friends.” The 12-oz. cans are a little more generic with “BFF,” “Star,” “Bestie,” and “Grillmaster.” The campaign will come to life online and via social media. Fans can now visit http://www.shareacoke.com to personalize virtual bottles and share with friends. By using the #ShareaCoke hashtag, consumers can share their stories and photos for the chance to be on interactive Coke billboards across the country. But hurry because the campaign ends in August at the end of the summer.

Share-A-Coke


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Follow Our New Marketing Campaign Week 5

Business Tips and Trends

This week our marketing meeting consisted of unifying our look and theme throughout our campaign. We will have the campaign running on our website, on our Facebook page, on our Blog, Twitter page and in our monthly email blasts. When we brought all these pieces together, we realized we were using different fonts and styles in the website, the Blog, Facebook page and our email blast. We liked certain elements in all pieces and decided to carry the theme (or look) throughout each piece to unify our campaign. We discovered using the same fonts and illustration styles would bring it all together. Did you notice the new design on our Blog blast we send weekly? Our Blog masthead, Facebook page, and our website page to “The Cheeps” are not exactly alike but share the same fonts, styles, illustrations and theme.

It is important to always step back and evaluate your work. You could have someone who is not a designer look at your marketing pieces from a different point of view–the view of a potential client. Do you have your audience targeted? Many advertising agencies use Focus Groups to get feedback on their marketing efforts. When creating a marketing campaign, we can help define your goals, help establish the concept, implement the plan, and we can continue to modify your work based on results of your efforts. That is what we did for our own campaign. We hope you are learning from our marketing campaign efforts.

Follow along as next week we will present our website page for “The Cheeps.”

MarketingPuzzlePieces


Today is Wear Something Gaudy Day!

GaudyChick

|ˈgôdē|

adjective ( gaudier , gaudiest )

extravagantly bright or showy, typically so as to be tasteless : silver bows and gaudy ribbons.

Wear Something Gaudy Day is always on October 17th.  Have a little fun on this day! Just for one day, wear something unique, bright, showy and tasteless. If this is your every day attire, then wear something toned down and normal.  Have a gaudy day!


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You Can Never Be Too Thin, Too Rich or Over Advertise!

We have come up with 36 wonderful ways to advertise.  Ever feel like your traditional advertising is not standing out enough against your competitors? Want to try some unique and unusual way to market your business or product. Here is a list of ways to advertise beyond what you are already possibly doing. Some suggestions are tried and true and some are wild and wacky.

  1. Create a website and/or make sure your website is up-to date.
  2. Submit your website to Google, Bing and Yahoo.
  3. Create a Facebook business (Like) page and be active on it.
  4. Create a Twitter account and see what’s trending.
  5. Start an active blog.
  6. Hire a costumed mascot to stand in front of your business and pass out promotional materials this goes with photo?
    cheepcostume
  7. Use an Air Dancer-those trendy blowing banners that look like ghosts.
  8. Put a spotlight on your building to draw attention to your business at night.
  9. Fly a banner on the back of an airplane.
  10. Pass out your business card at professional networking meetings.
  11. Wrap your vehicle with photos of your business.
  12. Create a magnet for refrigerators and pass out to potential customers.
  13. Direct mail a postcard to a targeted audience.
  14. Sponsor a youth sports team.
  15. Mail a personal letter or flyer to customers telling them about your business.
  16. Run a contest.
  17. Purchase a Pay-Per Click advertisement on a search engine.
  18. Place an ad in the local neighborhood newsletter.
  19. Find an ad agency or design firm to create a special promotion or campaign.
  20. Create a coupon.
  21. Leave a door hanger advertising your business.
  22. Rent a billboard.
  23. Air a TV or radio commercial.
  24. Plaster your logo and phone number on t-shirts and give them away for free.
  25. Put your logo on promotional products such as baseball caps, mugs, pens, and more for brand awareness.
  26. Get a web banner on a website that has a lot of viewers.
  27. Write an article as the expert in your business arena.
  28. Participate in a tradeshow.
  29. Hire a flash mob.
  30. Put an ad on the back of a taxi.
  31. Sponsor an event.
  32. Host a demonstration of your product or business service.
  33. Advertise at a movie theater before the previews begin.
  34. Word of mouth.
  35. Use a Feather flag or banner in front of your store.
  36. Hire “The Cheeps” to help you with your next promotion!


Numbers in Marketing

Cheep_Newsstand

Have you ever noticed how marketer’s use numbers in their campaigns, blogs, or magazine covers? Surprisingly, numbers are used to “trick” you. For instance, 99¢ sounds like a lot less than one dollar. That new vehicle selling at $29,995 sounds like a lot less than $30,000, doesn’t it? In advertising and marketing, we tap into that one endlessly. You’ll learn when you “hear numbers” in a certain way, it can seriously add “muscle” to your article. Experts say you should never use the numbers that fall on a 5 or a 0 (zero). Meaning don’t use 5, 35, 55, etc., and don’t use 10, 20, 60. The reason marketers don’t use those numbers is because they seem to pre-fab.

Using numbers like 5, ten or twenty feels prepackaged up nice and it doesn’t hold real value.

A dozen donuts gets your attention but 9 donuts calls for your attention. Good marketers know that. That’s why you will notice an article, blog or magazine cover that uses “trick”numbers? For instance, “13 breakfast recipes to get your day started.” Or “Six Keys to Successful Thinking.”

The younger generation want their information in short, bite-size chunks. So marketers use numbers to play that game with them. Young people scan headlines and check for quick status updates on Twitter and Facebook. Using numbers maximizes communication while conserving space. Effective writing for marketing must be concise and to the point.  For instance, “8 Tactics to…”, “101 Ideas for…”, “14 Reasons why…” all quantify and seem valuable to the reader. Numbers make it precise, where as, “many”, “most” and “several” give us only a vague idea of quantity.

Using numbers in advertising headlines gives structure. Blogs organized into a numbered list guarantees an easy to read path from beginning to the end. Structure makes it easier for readers. A clear promise of something specific is more receivable, experts say. Organization is important to those who skim read or speed readers. Reading an article with numbers allows some to hit the first numbered line of the entry to get right to the point.

Numbers, for some reason, attracts our brains in marketing and advertising. A single small, odd-numbered digit like 7 for example is eye-candy to the organized mind. Its been proven in focus groups and analyzed by several marketing firms. “How-To” posts and articles can sometimes be successful because you give the reader specific small numbers to digest. Odd numbers seem to be more authentic than even numbers.  Take a look around on the internet and you’ll see this is a proven fact.


The Cost of a TV Commercial

CheepWatching

So how much does a television ad really cost? To price a TV commercial you need to weigh the costs of two things: The cost to produce the commercial and the cost to air the commercial. Production costs to create a commercial range in little to hundreds of thousands of dollars. Some independent television stations will produce your ad for free if you sign up for a minimum of three months of commercial spots, but we don’t recommend that. The average cost for producing a 30-second commercial is nearly $350,000.  The standard half hour of TV contains 22 minutes of program and 8 minutes of commercials, 6 minutes for national advertising and 2 minutes for local.

Depending on the time of day aired (or viewers estimated), will determine the cost of the commercial. Obviously commercials during less-watched programs are more affordable, yet they may still run in excess of $100,000 per 30-seconds. These days, a prime-time 30-second TV commercial for a low-watched show will run you over $200,000. This past year’s Super Bowl commercials hit an all time high price of a 30-second spot costing $4 million to air, CBS reported.

Most small- to medium-sized businesses find that local advertising can be purchased for as little as $5 per 1,000 viewers, meaning that you could easily expect to pay less than $100 per commercial slot. The best way to cut costs is to make sure you know the programs your target market is most likely to watch. We suggest using a media- placement or ad agency to negotiate the best spot prices for you.