Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Top 10 Things Designers Hate: Everything You Need to Know

Creating the perfect ad campaign for your business can be tough, which is why it’s so important to have a great graphic designer in your corner. Of course, we know that sometimes working with a designer can be hard, too! Maybe you don’t quite know what you’re looking for in a design, or you have ideas, but you and your designer are not speaking the same language.

Don’t worry! We can help. Last month we gave a detailed breakdown of the top 10 things that every designer hates—and how to avoid misunderstandings and stress when building your perfect ad, logo, or website!

If you haven’t had the chance to read the full series, don’t worry! We’ve gathered up the whole list right here. Now is a perfect time to get up-to-date on the things your designer hates—plus how to avoid common snafus, and keep your design process running smoothly!

10) Too Much Text

No!                Yes! Images courtesy of  http://adsulikeit.blogspot.com (left)  and  http://popurls.com (right)

                          No!                                                                                       Yes!
Images courtesy of http://adsulikeit.blogspot.com (left) and http://popurls.com (right)

Ads with too much text can be stressful to read, hard to design, and not very pretty. Keep it clean and simple, and your designer will be happy—plus, your eye-catching ad will attract new customers who can see how savvy you are!

9) “Borrowed” Images 

Image courtesy of thevisualcommunicationguy.com

Image courtesy of thevisualcommunicationguy.com

While it is sometimes ok to borrow an image from another website if proper credit is given (as above), many images are copyrighted, and there are complicated rules for when it can be used and when it can’t. Instead of copying something you like online, work with your designer to create something unique for your business.

8) Read the Rate Card

This is the rate card we gave to clients who were placing ads in the 2014 Quilts Buyers’ Guide, a publication we design for Quilts, Inc.

This is the rate card we gave to clients who were placing ads in the 2014 Quilts Buyers’ Guide, a publication we design for Quilts, Inc.

What in the world is a rate card? Basically, it tells you everything you need to know to place an ad in a given publication—and it’s different for every single one! We broke down the basics of where to find the rate card and how to use it to keep your process running smoothly. Check it out!

7) You say, “Let’s use something fun, like Comic Sans!”

Image courtesy of imaginaryanomaly.wordpress.com

Image courtesy of imaginaryanomaly.wordpress.com

All we have to say about that is: Noooooooooo! Your designer can certainly, absolutely, unequivocally find you a better font that is classy, smart, and unique to you. Let us! Pretty please?

6) Embed Your Fonts

Do what now? This is basically a term for a simple process by which your fonts are included as part of a document you send your designer—so they can see those fonts, even if they don’t have them on their computer already. Follow the link for helpful tips on what “embedding fonts” even means, why it matters, and how to do it! Easy!

5) Color: “Why won’t it print like it looks on my screen?”

The Pantone Color Guide. The book depicts roughly the difference you can expect between computer images and printed images.

The Pantone Color Guide shows roughly the difference you can expect between computer images and printed images.

Simple! Sort of. Actually it’s a little complicated. If you’re interested in the nitty-gritty, we explained it all in the original post. Suffice to say, it will look different from screen to page, so make sure to request a color proof, and use the delightful Pantone color guide shown above to help predict how your ad will look printed.

4) Low-Resolution Images

Image courtesy of stackoverflow.com

Image courtesy of stackoverflow.com

Resolution is another one that takes some time to fully explain, but the basic principle is this: send your designer the biggest image possible. This will allow it to be printed larger without blurring. If you’re not sure if it’s big enough, ask your designer! Or, check out the longer article to learn how to identify high- or low-resolution images, and make sure the pictures in your ad are crystal clear!

3) Last-Minute Changes

stop-the-press 2

Allow me to repeat myself: Nooooooooo! Alterations that a client thinks are “quick” may or may not be, and your designer may have to work overtime to get that ad to print by the deadline. Missing the deadline can mean big hassle and even extra fees from a printer if the process is delayed! If you schedule plenty of buffer for your design process, you’ll ensure that last-minute changes are never necessary, and keep your designer (and your wallet) happy.

2) “My last designer was terrible! She wouldn’t give me the design files!”

Uh-oh! When we hear those words we know there’s trouble a-brewing—because most designers won’t give you those files, either. Image courtesy of www.amandavyne.com.

Uh-oh! When we hear those words we know there’s trouble a-brewing—because most designers won’t give you those files, either. Image courtesy of http://www.amandavyne.com.

In general, the client owns the final ad, but not the working design files or various component parts of the ad. This can vary in different situations—we get more specific about that here. Making sure your agreement is crystal clear at the outset can prevent misunderstandings down the road!

1) You say, “Give me something….different/Unique/Special”

Pardon us while we freak out. Image courtesy of www.warcom.com.au

Pardon us while we freak out. Image courtesy of http://www.warcom.com.au

This kind of request is a little too vague, and it puts a lot of pressure on a designer to guess what you might love. We always want to give our clients what they want—but first we have to know what that is. Make sure you know what you’re looking for, or be ready to trust your designer to come up with something awesome! Specific thoughts about color and style can point your designer in the right direction, and examples can be helpful, too!

.

If you want to learn about our collaboration and design skills firsthand, get more information here or call us at 713-627-1177 to set up your free consultation!


Top 10 Things Designers Hate Number 2, or: The Great File Caper

We hope you’re as excited as we are to be getting to the top 2 on this list! We’ve covered rate cards, too much text, and all kinds of great stuff about fonts. We’re now approaching the two most difficult problems that designers encounter with clients—but never fear! We’ve got the scoop on how to avoid these snafus and keep your process running smoothly. The number 2 thing designers hate is when a client says…

2) “My last designer was terrible! She wouldn’t give me the design files!”

Uh-oh! When we hear those words we know there’s trouble a-brewing—because we won’t give you those files, either. Image courtesy of www.amandavyne.com.

Uh-oh! When we hear those words we know there’s trouble a-brewing—because we won’t give you those files, either. Image courtesy of http://www.amandavyne.com.

Occasionally, a client may believe that he is buying not just a logo or ad, but also all the ad’s component parts and the right to make changes at will. The client may ask the designer to create the artwork in Microsoft Word, or simply to share the InDesign or Quark files so it is easier for the client to make adjustments himself.

This is generally not something a designer will do. In most design contracts, clients own the final artwork, but not the “working files” or drafts. While a designer will be happy to collaborate with a client on making changes until the final design is satisfactory to both parties, the majority of designers will not allow a client the right to make changes to a completed design.

There are many reasons for this! First is professional pride: designers want to prevent their painstakingly crafted artwork from being altered. A client is not likely to know as much about composition, fonts, or graphics as a trained graphic designer, and that can lead to oddly stretched or pixelated images and strangely composed ads. We have our reputations to think about, after all!

Maintaining ownership of working files is also good business sense: if a client believes that he or she can simply re-adjust the same ad over and over, then why go back to the designer for a fresh new ad campaign? (of course, wouldn’t you rather have a shiny new design?!) In addition, there are some potential licensing issues. Most images are copyrighted.  If a client gives a designer a photo for their ad, then the photo continues to belong to the client. But if a designer acquires fonts or images elsewhere, then they have the right to sell the final product, but they may not have the legal right to sell you the individual parts.

Understanding what you are (and are not) buying from a designer is an important part of maintaining a positive working relationship. Many conflicts between designer and client can be avoided if ownership and the process are discussed beforehand! Then everyone knows what to expect, and you’re all happy…just like this puppy in a bucket!

Image courtesy of justcuteanimals.com.

Image courtesy of justcuteanimals.com.

Related Articles


Top 10 Things Designers Hate: Number 3

A simple but important part of any working relationship is respecting each other’s time. We think most people totally get that! But this particular issue still comes up every now and then, so this week, let’s talk about how much designers hate….

3) Last-Minute Changes

Image courtesy of http://www.zerouno.org.

Image courtesy of http://www.zerouno.org.

Every designer has had a client wait until at or after the deadline to request a color change, a text-rewrite, or even a complete overhaul of an ad. These last-minute changes are often accompanied by, “oh, it’s just a little change, it shouldn’t take you very long,” or the dreaded: “I need it by today.”

Of course, clients often don’t realize how long a given change is going to take. Something that seems simple, like replacing the copy, can actually be time-consuming because it requires the text to be sized and formatted to fit in the same space as the old copy. A change like, “could you just add a photograph?” isn’t a matter of just sticking something into the ad. A designer needs to find the right image, get the client’s approval, and make sure it’s the right size and resolution to look good with the rest of the ad. stop-the-press 2

Sometimes, as with ads printed in magazines or newspapers, there is a hard deadline for getting the ad to print. That can mean the designer has to work overtime to get the ad in on time. If you’re printing a brochure or a magazine and want to make a change when it’s already at press, you can end up wasting paper (oh no! the environment!) and you may be charged by the printer for the time they’re not able to use the press because of you! Nobody wants that!

All these last-minute changes can be avoided if you build your schedule with a little buffer-time—and stick to it! Then you’re happy, the designer’s happy, and look: this puppy is happy, too!

Image courtesy of idressmypets.com

Image courtesy of idressmypets.com

Related Articles


2 Comments

Top 10 Things Designers Hate: Number 8

Welcome back! To recap: last week, we talked about “borrowed” images, and before that we covered ads with too much text! Today we’re covering number eight on our list:

“Please, Read the Rate Card!”

Ah, do you hear that? Off in the distance? you can just make out the troubled cry of many a frustrated designer.

What’s a “Rate Card,” you ask? And why should I read it?

A Rate Card is a document provided to you by the publication in which you will be placing an ad. The Rate Card contains all the information that you need about placing your ad in a publication: prices, deadlines, size requirements, and in what format your ad should be sent to us (i.e., .pdf, .cps, or .tif). Often, the Rate Card will look something like this:

This is the rate card we gave to clients who were placing ads in the 2014 Quilts Buyers’ Guide. As you can see, the card shows ad sizes, costs, for both black and white and color ads, and deadlines.

This is the rate card we gave to clients who were placing ads in the 2014 Quilts Buyers Guide. As you can see, the card shows ad sizes, costs, for both black and white and color ads, and deadlines.

The publication where you’ll be placing your ad will always give you one of these—please read it! While working on a publication like the Quilts Buyers Guide, which contains many ads placed by different companies, designers can spend a surprisingly large amount of time fielding emails and phone calls with information about sizes, deadlines, and prices—in other words, information that can be easily found on the Rate Card.

Your designer will be happy to help you out if you have questions or difficulties with your ad! But if you check the Rate Card first, you will help ensure that the conversations with your designer are focused on more important and difficult questions than “when is this due?” For example: you want a flying squirrel in the ad? Sure, why not!

Thanks for reading your Rate Card!

 

Related Articles