Advertising that Works!
In the early days of flying, airline companies were regulated by the federal government until the 1970’s when deregulation was passed by Congress through the Airline Deregulation Act of 1978. This was in an effort to address the desire for inexpensive transatlantic flights and lower airfares.
Today, because of deregulation, there is not the same glamour to flying as it was during the golden age of flying in the 1960’s and now there is growing competition. American Airlines decides to compete with Delta and United by focusing on those glamour days through ad campaigns showing a flash back from 1953 juxtaposed by a present day image. Their ads say “In 1953, we invented transcontinental service. Today, we reinvent it.” The ads go on to say in smaller type, “Enjoy refinement and exclusivity more often found on private jets, both on the ground and aboard the only true first class from coast to coast. Only on American. The legend is back.”
All of this is in an effort to capture a larger market share of business travelers for premium flights than Delta or United. We believe this targeted campaign is “Advertising that Works!”