Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Following Our New Marketing Campaign Week 3

Moving right along in our marketing campaign, we are applying the new “Cheeps” look to our Blog and Email Blasts. We have created a masthead for our Blog, keeping the same colors and background icon. Using our new pledge–“On Time • On Budget” and superheroes, and a call to action make up the masthead.

We continue working on our webpage that has both the Postcards and Websites as a landing page for special offers and links to the individual websites of each. As with all marketing campaigns, be consistent with your logos, colors and theme as it’s the first thing people see and will stick in their minds as they are trying to remember you company.

Your logo and theme should offer a clue as to what kind of business you are in. Colors convey specific feelings in the people who see them. What do our colors convey? See our Blog “Corporate Colors Evoke Emotions” posted on 9/11/13.

As we transform the Cheep-Cheep logos, we hope you will follow along as we prepare our advertising and marketing ideas. Next week we should be ready to show you our website’s home page.

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Follow Our Marketing Campaign Week 2

So last week, we told you we were ramping up our Cheep-Cheep Postcards and Cheep-Cheep Websites marketing. Our cartoon of our mascot has taken on the role of superheroes–one for our postcard (direct mail) business and one for our website development/design business. We have made several alterations to make them more superhero-ish! We are also celebrating our 25th anniversary here at Hunter-McMain, advertising and design firm so naturally, as a small division of Hunter-McMain, Inc., we will include ‘The Cheeps” in the celebration.

We liked the chalkboard-look that is trending, so we are combining our superheroes with the chalkboard look for our Facebook cover photo and Blog masthead. You will see the new look on our Facebook page. With our new marketing campaign, we have made a new pledge–“ON TIME • ON BUDGET”–so we are including our pledge. Follow along with us next week to see the look of our eBlasts and website landing page. We are creating info-graphics to explain our business… Visually, you will understand how we can be of service to you.

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