Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


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Follow Our New Marketing Campaign Week 5

Business Tips and Trends

This week our marketing meeting consisted of unifying our look and theme throughout our campaign. We will have the campaign running on our website, on our Facebook page, on our Blog, Twitter page and in our monthly email blasts. When we brought all these pieces together, we realized we were using different fonts and styles in the website, the Blog, Facebook page and our email blast. We liked certain elements in all pieces and decided to carry the theme (or look) throughout each piece to unify our campaign. We discovered using the same fonts and illustration styles would bring it all together. Did you notice the new design on our Blog blast we send weekly? Our Blog masthead, Facebook page, and our website page to “The Cheeps” are not exactly alike but share the same fonts, styles, illustrations and theme.

It is important to always step back and evaluate your work. You could have someone who is not a designer look at your marketing pieces from a different point of view–the view of a potential client. Do you have your audience targeted? Many advertising agencies use Focus Groups to get feedback on their marketing efforts. When creating a marketing campaign, we can help define your goals, help establish the concept, implement the plan, and we can continue to modify your work based on results of your efforts. That is what we did for our own campaign. We hope you are learning from our marketing campaign efforts.

Follow along as next week we will present our website page for “The Cheeps.”

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Follow Our Marketing Campaign Week 2

So last week, we told you we were ramping up our Cheep-Cheep Postcards and Cheep-Cheep Websites marketing. Our cartoon of our mascot has taken on the role of superheroes–one for our postcard (direct mail) business and one for our website development/design business. We have made several alterations to make them more superhero-ish! We are also celebrating our 25th anniversary here at Hunter-McMain, advertising and design firm so naturally, as a small division of Hunter-McMain, Inc., we will include ‘The Cheeps” in the celebration.

We liked the chalkboard-look that is trending, so we are combining our superheroes with the chalkboard look for our Facebook cover photo and Blog masthead. You will see the new look on our Facebook page. With our new marketing campaign, we have made a new pledge–“ON TIME • ON BUDGET”–so we are including our pledge. Follow along with us next week to see the look of our eBlasts and website landing page. We are creating info-graphics to explain our business… Visually, you will understand how we can be of service to you.

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