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This Apple Commercial Makes Me Cry

Advertising that Works!

Have you seen Apple’s commercial titled “Misunderstood”? This TV commercial is like a novel without words. The scene is set during the holidays. You see a teenage boy going to a large family gathering. Throughout the commercial he looks like a loner, keeping to himself and busy on his iPhone during a time when he should be involved with the family. It looks, at first, like he doesn’t want to be there. The background music is to the solemn tune of Have Yourself a Merry Little Christmas. In the end, the boy turns on the TV and you see he has been observing and filming the entire gathering. He has put together a video on his iPhone and replayed it for the family on Christmas morning.

Okay, watch it first and then tell me it doesn’t bring a tear of joy to your eye! No wonder Apple’s “Misunderstood” received an Emmy in 2014 for Outstanding Commercial.

This day in history Steve Jobs unveiled the new iPhone!


You may not realize the iPhone is only 7 years old, but yes, it is. Apple introduced the iPhone, combining three products–a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough internet communications device with desktop-class email, web browsing, searching and maps–into one small and lightweight handheld device. “iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” said Steve Jobs, Apple’s CEO.

Verizon’s “Can You Hear Me Now?” Campaign

Can you hear me now? Verizon Wireless launched its campaign with the roving test man (actor Paul Marcarelli) back in January of 2002. In each tv commercial he dropped in on locations ranging from the outlandish to the mundane. After hearing an affirmation, the test man replied, “Good!” By 2003 Verizon was spending $300 to $400 million annually on the “Can You Hear Me Now?” campaign. Subscribers increased from 32.5 million at the launch to 37.5 million by 2003. By the start of 2004, the subscribers increased to 43.8 million. I would say the campaign was “Advertising that Works”! Verizon remained using Paul Marcarelli as their spokesperson until April of 2011. When he received word that his character would soon be retired from commercials, Marcarelli came out as gay.  He has a twin brother, Matthew, who is a decorated Captain at the New Haven, Connecticut Fire Department.


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Samsung MP3 Player Ad

This advertising for Samsung MP3 Players is creative and fun! What Elvis Presley fan wouldn’t love Elvis created earbuds to listen to their favorite music? Not an Elvis fan? Well, Samsung created ads for hip-hop and opera, too. We are just waiting for them to develop an ad for country, soul music and the good ol’ 80s music. Nonetheless, we think this advertisement works!

Samsung MP3 Player Ad