Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Top 10 Things Designers Hate: Everything You Need to Know

Creating the perfect ad campaign for your business can be tough, which is why it’s so important to have a great graphic designer in your corner. Of course, we know that sometimes working with a designer can be hard, too! Maybe you don’t quite know what you’re looking for in a design, or you have ideas, but you and your designer are not speaking the same language.

Don’t worry! We can help. Last month we gave a detailed breakdown of the top 10 things that every designer hates—and how to avoid misunderstandings and stress when building your perfect ad, logo, or website!

If you haven’t had the chance to read the full series, don’t worry! We’ve gathered up the whole list right here. Now is a perfect time to get up-to-date on the things your designer hates—plus how to avoid common snafus, and keep your design process running smoothly!

10) Too Much Text

No!                Yes! Images courtesy of  http://adsulikeit.blogspot.com (left)  and  http://popurls.com (right)

                          No!                                                                                       Yes!
Images courtesy of http://adsulikeit.blogspot.com (left) and http://popurls.com (right)

Ads with too much text can be stressful to read, hard to design, and not very pretty. Keep it clean and simple, and your designer will be happy—plus, your eye-catching ad will attract new customers who can see how savvy you are!

9) “Borrowed” Images 

Image courtesy of thevisualcommunicationguy.com

Image courtesy of thevisualcommunicationguy.com

While it is sometimes ok to borrow an image from another website if proper credit is given (as above), many images are copyrighted, and there are complicated rules for when it can be used and when it can’t. Instead of copying something you like online, work with your designer to create something unique for your business.

8) Read the Rate Card

This is the rate card we gave to clients who were placing ads in the 2014 Quilts Buyers’ Guide, a publication we design for Quilts, Inc.

This is the rate card we gave to clients who were placing ads in the 2014 Quilts Buyers’ Guide, a publication we design for Quilts, Inc.

What in the world is a rate card? Basically, it tells you everything you need to know to place an ad in a given publication—and it’s different for every single one! We broke down the basics of where to find the rate card and how to use it to keep your process running smoothly. Check it out!

7) You say, “Let’s use something fun, like Comic Sans!”

Image courtesy of imaginaryanomaly.wordpress.com

Image courtesy of imaginaryanomaly.wordpress.com

All we have to say about that is: Noooooooooo! Your designer can certainly, absolutely, unequivocally find you a better font that is classy, smart, and unique to you. Let us! Pretty please?

6) Embed Your Fonts

Do what now? This is basically a term for a simple process by which your fonts are included as part of a document you send your designer—so they can see those fonts, even if they don’t have them on their computer already. Follow the link for helpful tips on what “embedding fonts” even means, why it matters, and how to do it! Easy!

5) Color: “Why won’t it print like it looks on my screen?”

The Pantone Color Guide. The book depicts roughly the difference you can expect between computer images and printed images.

The Pantone Color Guide shows roughly the difference you can expect between computer images and printed images.

Simple! Sort of. Actually it’s a little complicated. If you’re interested in the nitty-gritty, we explained it all in the original post. Suffice to say, it will look different from screen to page, so make sure to request a color proof, and use the delightful Pantone color guide shown above to help predict how your ad will look printed.

4) Low-Resolution Images

Image courtesy of stackoverflow.com

Image courtesy of stackoverflow.com

Resolution is another one that takes some time to fully explain, but the basic principle is this: send your designer the biggest image possible. This will allow it to be printed larger without blurring. If you’re not sure if it’s big enough, ask your designer! Or, check out the longer article to learn how to identify high- or low-resolution images, and make sure the pictures in your ad are crystal clear!

3) Last-Minute Changes

stop-the-press 2

Allow me to repeat myself: Nooooooooo! Alterations that a client thinks are “quick” may or may not be, and your designer may have to work overtime to get that ad to print by the deadline. Missing the deadline can mean big hassle and even extra fees from a printer if the process is delayed! If you schedule plenty of buffer for your design process, you’ll ensure that last-minute changes are never necessary, and keep your designer (and your wallet) happy.

2) “My last designer was terrible! She wouldn’t give me the design files!”

Uh-oh! When we hear those words we know there’s trouble a-brewing—because most designers won’t give you those files, either. Image courtesy of www.amandavyne.com.

Uh-oh! When we hear those words we know there’s trouble a-brewing—because most designers won’t give you those files, either. Image courtesy of http://www.amandavyne.com.

In general, the client owns the final ad, but not the working design files or various component parts of the ad. This can vary in different situations—we get more specific about that here. Making sure your agreement is crystal clear at the outset can prevent misunderstandings down the road!

1) You say, “Give me something….different/Unique/Special”

Pardon us while we freak out. Image courtesy of www.warcom.com.au

Pardon us while we freak out. Image courtesy of http://www.warcom.com.au

This kind of request is a little too vague, and it puts a lot of pressure on a designer to guess what you might love. We always want to give our clients what they want—but first we have to know what that is. Make sure you know what you’re looking for, or be ready to trust your designer to come up with something awesome! Specific thoughts about color and style can point your designer in the right direction, and examples can be helpful, too!

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If you want to learn about our collaboration and design skills firsthand, get more information here or call us at 713-627-1177 to set up your free consultation!


What’s the Difference between Marketing, Advertising, and Sales?

Business Tips and Trends

People often confuse marketing with advertising and sales with marketing. While the three share many similarities, they are not the same but should all be used simultaneously for success. Let’s break it down to the basics with a dictionary:

Marketing: the action or business of promoting and selling products or services, including market research and advertising.

Advertising: the activity or profession or producing advertisements for commercial products or services.

Sales: the exchange of a commodity for money; the action of selling something.

Marketing is the action; advertising the activity; and sales (or selling) is the exchange.

Marketing entails the planning, research, public relations, product pricing, distribution, customer support, sales strategy and community relations used to sell from this mix of business activities intended to bring sales.

Advertising is the announcement of a persuasive message with the intent to promote products or services. Advertising is a single component of the marketing process. It’s just the part that involves getting the word out via advertising design using such mediums as TV, radio, direct mail, billboards, social media and brochures or catalogs.

Making a sale is the end result of the marketing and advertising process. The sales process usually consists of interpersonal interaction, often done by one-on-one meetings, cold calls and networking. Most of the time the prospect or potential customer has been driven to you via intense marketing efforts and well-designed advertising.

Marketing-Advertising-Sales


Following Our New Marketing Campaign Week 3

Moving right along in our marketing campaign, we are applying the new “Cheeps” look to our Blog and Email Blasts. We have created a masthead for our Blog, keeping the same colors and background icon. Using our new pledge–“On Time • On Budget” and superheroes, and a call to action make up the masthead.

We continue working on our webpage that has both the Postcards and Websites as a landing page for special offers and links to the individual websites of each. As with all marketing campaigns, be consistent with your logos, colors and theme as it’s the first thing people see and will stick in their minds as they are trying to remember you company.

Your logo and theme should offer a clue as to what kind of business you are in. Colors convey specific feelings in the people who see them. What do our colors convey? See our Blog “Corporate Colors Evoke Emotions” posted on 9/11/13.

As we transform the Cheep-Cheep logos, we hope you will follow along as we prepare our advertising and marketing ideas. Next week we should be ready to show you our website’s home page.

BlogMasthead_885x252_vs2