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Make Your June “Berrylicious”

The wall above is painted "Berrylicious." A few additional "jewel" tones, plus a pop of turquoise emphasize the  depth and richness of June's featured color. Image courtesy of CMG.

The wall above is painted “Berrylicious.” Additional “jewel” tones, plus a pop of turquoise emphasize the depth and richness of June’s featured color. Image courtesy of CMG.

Color is a huge part of marketing! This is something we touch on over and over again, because while color always remains one of the most important parts of an ad, which colors you use should change from season to season!

Berrylicious, paired with some complementary shades of lighter pink, in wool. Image courtesy of CMG.

Berrylicious, in wool, with complementary shades of pink. Image courtesy of CMG.

Color Marketing Group (CMG) is an organization for color design professions whose mission is to generate “color forecasts.” This means that what CMG does is predict what colors will be on trend, months, and sometimes years ahead of time. Taking a cue from CMG’s color forecasts can be a great way to keep your marketing materials seeming fresh and modern! These guys are the pros when it comes to color, and this month they’re ushering in summer with this deep berry color, called “Berrylicious.”

According to CMG, Berrylicious is:

“rich in color… playful and tempting in a way that makes you smile… it is a color that can stand alone, as well as offer a springboard from which other hues can contrast. It is [a] fresh way to enliven grey, becomes shocking with coral and can be calming when layered with other berry-inspired hues. Fresh from the produce aisle, “Berrylicious” brings luscious to glorious life.”

In addition to making you want pie with their description, CMG also suggests a few exciting ways to use this color for different effects. Incorporating a little Berrylicious into a June ad, program, or new web page might be just the thing to keep your look relevant, modern, and fun!

 

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The Taco Bell Chihuahua Campaign

In September 1997, Taco Bell introduced the dog in one advertisement. The advertising campaign began during a peak in the “Burger Wars,” in which several fast food chains engaged in large advertising campaigns against each other.  The dog was made to speak through special effects. Her advertising catch phrase was “¡Yo quiero Taco Bell!” (“I want Taco Bell!”). The figure grew popular, so much that toy figures were produced and the commercial became a recognized piece of popular culture. In July 2000, Taco Bell ended the Chihuahua advertisements, ended its relationship with their creator TBWA, and replaced the company president after the biggest decline in Taco Bell history. Whether you loved the Chihuahua campaign or not, this commercial was very memorable…and THAT’S advertising that works!

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This day in history Steve Jobs unveiled the new iPhone!

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You may not realize the iPhone is only 7 years old, but yes, it is. Apple introduced the iPhone, combining three products–a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough internet communications device with desktop-class email, web browsing, searching and maps–into one small and lightweight handheld device. “iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” said Steve Jobs, Apple’s CEO.


The “Big Easy” with Easy Mac ‘n Cheese

Are you a Macaroni and Cheese fan but have a short lunch hour? Kraft Macaroni and Cheese has got the “big easy” for you with this advertisement for Easy Mac ‘n Cheese.

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Musical Annie Closes January 2, 1983

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The Broadway production of Annie first opened at the Alvin Theatre on April 21, 1977. It was nominated for 11 Tony Awards and won 7, which included Best Musical, Best Score, and Best Book. The show closed on January 2, 1983 after a total of 2,377 performances, setting a record for the longest running show at the Alvin Theatre until it was surpassed by Hairspray in 2009.

About the Broadway Annie

Annie is based on the popular Harold Gray comic strip “Little Orphan Annie” and the book by Thomas Meehan. The original production opened in 1977 and ran for almost 6 years. It launched numerous productions in many countries, as well as national tours. The musical’s songs “Tomorrow” and “Hard-Knock Life” are among it’s most popular musical numbers.


Golden Ratio and Layout Design

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For nearly 2,400 years the golden ratio has fascinated Western intellectuals. It fascinated a whole community of mathematicians, biologists, artists, musicians, historians, architects, psychologists and even mystics. Ancient Greeks first studied the golden ratio because of how frequently it appeared in geometry.

Book Design
There was a time when the 2:3 proportions were so exact that they were only half a millimeter off. This was most prominent in books produced between 1550 and 1770.

Design
The golden ratio is even used in everyday design such as the shapes of postcards, playing cards, posters, wide-screen televisions, photographs, light switch plates and cars.

Nature
Adolf Zeising found the golden ratio expressed in the arrangement of branches along the stems of plants and the veins in leaves. It is also found in the skeletal make-up of animals, the geometry of crystals, and the human form.

The golden ratio appears everywhere and is utilizes as a tool to help produce aesthetically pleasing designs and layouts. You can use this ratio to equally or unequally divide on purpose to get the effect you’re looking for in your design in order to tell a story or invoke an emotion.


Grumpy Cat in Purina Friskies Game Show Episode

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Using popular memes in your company’s advertising can help boost sales on your product. Purina Friskies cat food has used the Internet celebrity the Grumpy Cat, that launched thousands of memes, to make a special appearance in an episode of “Will Kitty Play With It?”

Friskies certainly knows how to grab the attention of its viewers. Use an Internet celebrity!

What are Memes, you ask?

Heard the term but don’t know exactly what that is? A meme (pronounced mēm… rhymes with team), is an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, esp. imitation. In today’s trend, it is a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users…just like the meme you were shown above. We like the Grumpy Cat! What’s your favorite MEME?