Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


How to Target Your EXACT Audience Market

Business Tips and Trends

In advertising and marketing, you can specify a particular group of people to target market your product or service. In targeted marketing, your audience is determined by whom the product or service is most marketable to. For instance, if you were marketing a senior assisted living home, you would target the older generation or their children as they might make the decision to buy. You can purchase a mailing list to a certain age group, household income, marital status, gender, zip code or area, whether the occupant has borrowed money, or recently moved — and you can combine the factors to narrow your list or make it broader demographically.

When placing TV or radio commercials, you can target your audience based on whether you run your advertisement on a prime time show or channel, a local station or a national station, and by the frequency of the commercial.

A defined target market is the most important aspect of your marketing strategy. Where you distribute or place your advertising is the most effective way to reach the right buyers for your product or service. Have you received mail from a solicitor that you are in no-way in the market to purchase their product or service? Most likely this advertiser did a mass mail, and ignored putting their advertisement into a differentiated market. The design, copy, call-to-action and information on your direct mail piece loses all its value if it’s not mailed to the right people or business.

At Cheep Cheep Postcards, your direct mail marketing can be completely targeted to put your postcard in front of the exact audience you want. We can accommodate your preferences to know exactly to whom you are marketing. We get your parameters and purchase the database list for you. What does that mean for you? No wasted effort, time, money or overprinted postcards.

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Follow Our New Marketing Campaign

For the next few weeks, CheepCheep Postcards and Cheep Cheep Websites are creating a new marketing campaign for our 25th Anniversary. We are pumping up the look of our mascots-“The Cheeps” and you can watch our progress. This past week we started the project by redrawing our Cheep Chicks. Sometimes an idea comes and you have to write it down immediately. Many ideas are first drawn on a napkin or scrap paper… in this case, it was a mailer found in a magazine. The idea came in the middle of the night and it was the closest paper to put a thought down. See how we started from there? Our drawings started out a bit rounder Superheroes, but then thought we needed to create them to be buff and muscular.

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And here is where we are with the mascot drawings, today.

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The first place our “Cheeps” will appear is in our Blog and Facebook marketing. We hope you’ll follow along to see how the process is done to create a new marketing campaign. Next week, we will be updating a new look for our Blog to match our superhero chicks and announce our 25th year in business.


This Week is 2013 National Scrabble Championships

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All of you “Word with Friends” contenders should be celebrating the Scrabble Champions going on this week at the Riviera Hotel and Casino in Las Vegas, Nevada. On Wednesday the first place player in Division 1 will win a total of $10,000.

Here’s a little trivia regarding the game.

Scrabble is a word game where two to four players score points by forming words from individual tiles on a gameboard. In 1938, American architect Alfred Mosher Butts created the game and called it Criss-Crosswords. In 1948, Butts sold the rights to James Brunot, promising a royalty on every unit sold. According to legend, Scrabbles big break came in 1952 when Jack Straus, president of Macy’s,  played the game on vacation. Upon returning from vacation, he was surprised to find that his store did not carry the game. He placed a large order and within a year “everyone had to have one.”  Unable to meet the demand, the manufacturing rights sold to Selchow and Righter in 1972. After this, Scrabble sold nearly four million sets in its second year. Eventually Selchow and Righter was sold to Coleco, who soon after went bankrupt. Then, Hasbro—who still owns it today—purchased the company’s assets, including Scrabble and Parcheesi.


Your Internet Marketing Doesn’t Work for Everything!

BusinessTip2

Say you are exhibiting at a conference, expo or show. You have a wonderful display, the right staff manning your booth, you meet hundreds of great contacts and yet you see people walking right by. You feel like you stand out amongst your competitors at the show but HOW WILL YOU BE REMEMBERED when the conference is over?

You need a handout. With professionally designed postcards, your handout CAN MAKE AN IMPACT after the show and leave an impression on potential customers. They’ll be digging in their bags and seeing what they have collected from the exhibit, conference or show. How will you get noticed? While handing out your professionally designed postcard make sure you have a strong concept, memorable message and design to easily access your contact information. Look them in the eye when passing them out and thank them for coming by the booth. Be sincere. Think about it… Your customer will meet your competition at the show. How will you stand out?

Collect a database. Some tips about collecting a database of customers at your booth. A fishbowl. Yes, the simplest and best way is to give away something! Doesn’t have to be anything big. Have your audience put their business card in a fishbowl for their chance at the drawing. Voila! You have a collection of peeps! (ha! that’s a little Cheep Cheep humor).

After the show! So now you know that your Internet marketing won’t work at a conference, expo or show. BUT it actually can work after the show! On your printed piece you have handed out you can post your website, Facebook, or Twitter page. Even better is a QR code. (this link goes to Wikipedia to teach about what a QR code is). QR codes are those square boxes that can be scanned by a smart phone QR reader and link directly to you via website, Facebook, Twitter, etc. To generate your own QR code there are many on the Internet but we can recommend QRstuff.com.

That’s how your printed piece could turn into Internet marketing.

We would love to help you get started. With every new website design we will give you 1,000 4X6 custom designed postcards for FREE to promote your brand new website. Click here to contact us today!