Are you a Macaroni and Cheese fan but have a short lunch hour? Kraft Macaroni and Cheese has got the “big easy” for you with this advertisement for Easy Mac ‘n Cheese.
The Broadway production of Annie first opened at the Alvin Theatre on April 21, 1977. It was nominated for 11 Tony Awards and won 7, which included Best Musical, Best Score, and Best Book. The show closed on January 2, 1983 after a total of 2,377 performances, setting a record for the longest running show at the Alvin Theatre until it was surpassed by Hairspray in 2009.
About the Broadway Annie
Annie is based on the popular Harold Gray comic strip “Little Orphan Annie” and the book by Thomas Meehan. The original production opened in 1977 and ran for almost 6 years. It launched numerous productions in many countries, as well as national tours. The musical’s songs “Tomorrow” and “Hard-Knock Life” are among it’s most popular musical numbers.
For nearly 2,400 years the golden ratio has fascinated Western intellectuals. It fascinated a whole community of mathematicians, biologists, artists, musicians, historians, architects, psychologists and even mystics. Ancient Greeks first studied the golden ratio because of how frequently it appeared in geometry.
There was a time when the 2:3 proportions were so exact that they were only half a millimeter off. This was most prominent in books produced between 1550 and 1770.
The golden ratio is even used in everyday design such as the shapes of postcards, playing cards, posters, wide-screen televisions, photographs, light switch plates and cars.
Adolf Zeising found the golden ratio expressed in the arrangement of branches along the stems of plants and the veins in leaves. It is also found in the skeletal make-up of animals, the geometry of crystals, and the human form.
The golden ratio appears everywhere and is utilizes as a tool to help produce aesthetically pleasing designs and layouts. You can use this ratio to equally or unequally divide on purpose to get the effect you’re looking for in your design in order to tell a story or invoke an emotion.
Using popular memes in your company’s advertising can help boost sales on your product. Purina Friskies cat food has used the Internet celebrity the Grumpy Cat, that launched thousands of memes, to make a special appearance in an episode of “Will Kitty Play With It?”
Friskies certainly knows how to grab the attention of its viewers. Use an Internet celebrity!
What are Memes, you ask?
Heard the term but don’t know exactly what that is? A meme (pronounced mēm… rhymes with team), is an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, esp. imitation. In today’s trend, it is a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users…just like the meme you were shown above. We like the Grumpy Cat! What’s your favorite MEME?
Boxing Day is traditionally the day following Christmas Day, when servants and tradesmen would receive gifts from their bosses or employers, known as a “Christmas Box.” Today, Boxing Day is better known as a bank or public holiday that occurs on December 26 in Canada, United Kingdom, Hong Kong, Australia, New Zealand, South Africa and some other Commonwealth nations.
“Color harmony” is a use of color that will make your design pleasing to the eye. It can engage a viewer, give them a sense of order, or give them a focal point, rather than boring them–or making them stressed. If your ad is boring or chaotic, you probably won’t keep viewers’ attention for very long. The human brain rejects both under-stimulating information and over-stimulation. Finding color harmony will bring a sense of order to your designs.
Some Formulas for Color Harmony
Analogous colors are three colors, which are side-by-side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Normally one of the three colors predominates.
Complementary Colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. In the illustration above, there are several variations of yellow-green in the leaves and several variations of red-purple in the orchid. These opposing colors create maximum contrast and maximum stability.
Want more info? Check out: http://www.colormatters.com/color-and-design/basic-color-theory
Some holiday commercials can be very tacky. Some are overplayed and some are just stupid but still get our attention. This Friday’s Advertising that works is from Kmart and is Dickensian style in honor of our Celebrating the Day with Charles Dickens’s master piece, A Christmas Carol.
Adweek likes this commercial and rates this as in the The Best and Worst of Advertising, Branding and Design. Click on the link to view the commercial and read more about it’s creators.