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From Concept to Completion. Creative Advertising and Graphic Design Services.

6 Practices for Good Website Design

Business Tips and Trends


This is the five-second rule for good web design. First impressions should be clear, concise and to the point. Your value proposition should be clear to your audience on your website and address their needs immediately. If they don’t see content that is compelling to them, then they will leave your website.

Command Your Audience

What do you want your users to do when they first visit your website? Would you like them to call you? Request a quote? Work with you? It could be anything so long as they understand what you’re asking them to do with your call-to-action.

Content Rules the Land

Do not let your content go by the way side otherwise your audience will see outdated content. Be bold, keep it fresh, keep it real and show them your company is active in creating new content. (Note: This also helps your organic search engine optimization!)

Navigating the Road

Moving from page to page in a website should be simple. Don’t litter your site with dead ends, 404 errors, or dead links. Navigation for your website should be smooth sailing!

R.I.P. Flash Websites

Flash websites used to be all the rage until customer bases starting growing via mobile devices. Most mobile devices don’t support flash or the website is painstakingly slow. Avoid flash and stick to the basics.

The Typography Tuxedo

Sometimes, we get bombarded by so many banners flashing, blinking, glaring at us through the computer screen that we can’t even digest the information that the site is trying to communicate. “Respect text contrast.” Take your typography skills out and let it go classic with black on white. It has and still is the most effective way to present type. With the right amount of contrast on your site, it will make all the difference.



Your Headline Needs to POP!

Business Tips and Trends

The key to getting people to read your blog, advertisement, book or brochure is to make sure you have a headline that catches their attention. Take a lesson from marketing and creative experts who have assembled a list of headline words or ideas that make your headlines pop.

  1. Use numbers. Readers like odd numbers specifically. Scan the magazine stand and you will see how numbers are used in a headline.
  2. Use exciting adjectives or action words such as Effortless, Free, Amazing, New, and Improved
  3. Use trigger words like How, Why, What or When
  4. Use unique reasons like Secrets of, Tricks to, Facts, and Ways to
  5. Make a promise that your reader finds valuable… words like Guaranteed, that Work, In a Day

The best way to write a headline is to keep it simple and direct. Being clever helps. Puns work, too, and using the tips above. But there is a simple formula to follow that will help build your headline to be effective.

Number or Trigger word + Adjective + Keyword + Promise = Effective Headline

To go one step beyond an effective headline, we think having a visual image (photo, illustration or infographic) adds to any effective article, advertisement, brochure or book. Otherwise your headline needs to be creative with font style, size, and color to make it effective without the visual.