Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Enhance Your Autumn with “Etnico”

image courtesy of peace107.com

image courtesy of peace107.com

Ah, Autumn! The weather turns cool, the leaves turn colors, and we can all bundle up in warm cozy sweaters and drink cocoa around a crackling fire! At least…some people can do that. Here in Houston, of course, it stays a balmy eighty or ninety degrees until well into October. Leaves stay green, grass keeps growing, and the only time it would make sense to drink cocoa is when you’re trapped in an air-conditioned office all day!

Etnico color collage

This is exactly why we are loving Color Marketing Group’s September color alert, “Etnico.” With a little of this warm, earthy orange in your life, it really does feel like fall! “Etnico” reminds us of autumn leaves and pumpkin pie, and we think it’s the perfect addition to your fall ad campaign.

Here’s what Color Marketing Group has to say:

Courtesy of elitemillennial.com

Courtesy of elitemillennial.com

“Bringing to mind hardened earth, baked pottery and, indeed, the orange of the setting sun, the color embeds

itself deeply in products. It celebrates when enhanced with a metallic effect, seduces with a matte richness and glows with a polished gloss.

Not just a simple terra cotta, Etnico takes orange to a new level in home and office. It is becoming a new staple for leather and a solid color coordinate to copper. Count on it to accent classic hues like plum, navy blue, and ivory, and to create a new twist with charcoal grey, wine and olive green.

Earthy, yes, but also sophisticated, charming and energized.”

Love it, love it, love it! Take a cue from the experts and incorporate a little “Etnico” into your next design for a bold, warm, earthy look.

This chick likes “Etnico” too! A lot. Like, way a lot. Image courtesy of CMG.

This chick likes “Etnico” too! A lot. Like, way a lot. Image courtesy of CMG.


1 Comment

Make Your June “Berrylicious”

The wall above is painted "Berrylicious." A few additional "jewel" tones, plus a pop of turquoise emphasize the  depth and richness of June's featured color. Image courtesy of CMG.

The wall above is painted “Berrylicious.” Additional “jewel” tones, plus a pop of turquoise emphasize the depth and richness of June’s featured color. Image courtesy of CMG.

Color is a huge part of marketing! This is something we touch on over and over again, because while color always remains one of the most important parts of an ad, which colors you use should change from season to season!

Berrylicious, paired with some complementary shades of lighter pink, in wool. Image courtesy of CMG.

Berrylicious, in wool, with complementary shades of pink. Image courtesy of CMG.

Color Marketing Group (CMG) is an organization for color design professions whose mission is to generate “color forecasts.” This means that what CMG does is predict what colors will be on trend, months, and sometimes years ahead of time. Taking a cue from CMG’s color forecasts can be a great way to keep your marketing materials seeming fresh and modern! These guys are the pros when it comes to color, and this month they’re ushering in summer with this deep berry color, called “Berrylicious.”

According to CMG, Berrylicious is:

“rich in color… playful and tempting in a way that makes you smile… it is a color that can stand alone, as well as offer a springboard from which other hues can contrast. It is [a] fresh way to enliven grey, becomes shocking with coral and can be calming when layered with other berry-inspired hues. Fresh from the produce aisle, “Berrylicious” brings luscious to glorious life.”

In addition to making you want pie with their description, CMG also suggests a few exciting ways to use this color for different effects. Incorporating a little Berrylicious into a June ad, program, or new web page might be just the thing to keep your look relevant, modern, and fun!

 

Related Articles