Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


6 Practices for Good Website Design

Business Tips and Trends

1…2…3…4…5!

This is the five-second rule for good web design. First impressions should be clear, concise and to the point. Your value proposition should be clear to your audience on your website and address their needs immediately. If they don’t see content that is compelling to them, then they will leave your website.

Command Your Audience

What do you want your users to do when they first visit your website? Would you like them to call you? Request a quote? Work with you? It could be anything so long as they understand what you’re asking them to do with your call-to-action.

Content Rules the Land

Do not let your content go by the way side otherwise your audience will see outdated content. Be bold, keep it fresh, keep it real and show them your company is active in creating new content. (Note: This also helps your organic search engine optimization!)

Navigating the Road

Moving from page to page in a website should be simple. Don’t litter your site with dead ends, 404 errors, or dead links. Navigation for your website should be smooth sailing!

R.I.P. Flash Websites

Flash websites used to be all the rage until customer bases starting growing via mobile devices. Most mobile devices don’t support flash or the website is painstakingly slow. Avoid flash and stick to the basics.

The Typography Tuxedo

Sometimes, we get bombarded by so many banners flashing, blinking, glaring at us through the computer screen that we can’t even digest the information that the site is trying to communicate. “Respect text contrast.” Take your typography skills out and let it go classic with black on white. It has and still is the most effective way to present type. With the right amount of contrast on your site, it will make all the difference.

 

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Great American Smokeout Day!

Today is the day to quit smoking! Yes, You know you should but today is the official day to give you the excuse! No butts about it! Did you know what happens to you when you quit? Image to share…

Smoking

 

 


World Diabetes Day!

WorldDiabetesDay

While this may not be a day to celebrate, this day is important to remember for global awareness of the disease of diabetes. Diabetes is one of the major health and development challenges of the 21st century. It is an incurable, costly, increasing but largely preventable non-communicable disease that affects people of all ages. No country, rich or poor, is a immune to the epidemic.

The facts:

  • There are currently 366 million people in the world living with diabetes. This figure is set to rise over 550 million by 2030. Americans who have diabetes are close to 26 million and another 79 million Americans have pre-diabetes and are at risk for developing type 2 diabetes.
  • Diabetes is among the top 10 causes of disability, resulting in life-threatening complications such heart disease, stroke, lower limb amputations and blindness.
  • 50% of people with diabetes are undiagnosed.
  • 80% of people with diabetes live in low- and middle-income countries. The American Diabetes Association estimates the total national cost of diagnosed diabetes in the United States is $245 billion.

What Can YOU do about Diabetes awareness?

November is American Diabetes Month! Visit the American Diabetes Association website at http://www.diabetes.org for community programs, learn about the basics of diabetes, the levels of the disease, how to prevent it, and what donations you can make. If you are diabetic, you can share your story to others so they become aware of the risk factors. Food and Fitness play a huge factor in your glucose levels. Monitoring your blood glucose is a way to keep within your target range to prevent diabetes.


Oh the Joy of Year-End Marketing Efforts!

Christmas_Cheep

Okay, the countdown to Christmas is here! You still have time to market your business for the holidays, if you haven’t already. Some marketing ideas disguised as fun:

  1. Have an Open House or Holiday party–invite potential clients and current clients. Ask your favorite client for a testimonial to share.
  2. Send greeting cards thanking businesses and wishing them a Happy Holiday. They can be emailed digitally but also printed and mailed as well. Hire ‘The Cheeps’ for a custom design to highlight your business through an illustration or customized with your logo on them.
  3. Dress up your website for the holidays. This temporary look is something clients will admire!
  4. Send out an email blast of the year’s accomplishments and invite potential customers to be a part of your success next year.
  5. Invite other merchants in your area to tag team or create a joint event. The holiday time puts people in a giving spirit, so maybe consider doing charity work together. Sponsor a charity and consider asking employees to help out, making sure they wear company shirts or hats.


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Happy Halloween!

HalloweenCheep

We’re celebrating Halloween so here’s a little history lesson… Halloween is shortened for All Hallows’ Evening, also known as Hallowe’en or All Hallows’ Eve. Irish and Scottish immigrants carried versions of the tradition to North America in the 19th Century. Halloween was influenced from ancient Celtic festivals, which took stock of supplies and prepare for the winter. The ancient Gaels believed that on October 31, the boundaries between the worlds of the living and the dead overlapped and the deceased would come back to life and cause havoc such as sickness or damaged crops. Bonfires frequented the festivals to which insects were attracted to, which led bats to the area. Masks and costumes were worn in an attempt to mimic the evil spirits or appease them.

Trick-or-Treating has been a customary Halloween tradition since the early 1950s. The tradition of going from door-to-door receiving food already existed in Great Britain and Ireland in the form of “souling”, where children and poor people would sing and say prayers for the dead in return for the cakes. Guising–children disguised in costumes going from door-to-door receiving food and coins, predates trick-or-treating, and is recorded in Scotland at Halloween in 1895. Many carried lanterns made out of scooped out turnips. Since pumpkins usually grow best in the fall, it probably evolved into the jack-o-lanterns we know of today.

Today, Halloween has exploded into many activities–trick-or-treating, attending costume parties, decorating, carving pumpkins, lighting bonfires, apple bobbing, visiting haunted attractions, playing pranks and horror films. Wiki.answers.com claims that Halloween generates $6 million each year.

We hope you have fun tonight!


The Metro News

We discovered a series of ads for Amsterdam’s Metro News that we think is “Advertising that Works!” The headlines all read “Bringing the world to you.” One ad features a fellow reading the Metro newspaper on a train with three world figures sitting around him –Russian president, Vladimir Putin, The Pope, and Angela Merkel, German Politician and former research scientist.

Another ad has a woman reading the news on a park bench while The Queen of England is riding by on her bicycle. These ads were developed by an advertising agency in Amsterdam, The Netherlands, called Animal Farm. We say awesome job!

For more “Advertising that Works!” visit our blog each Friday.

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Today is United Nations Day

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This day recognizes the United Nations organization. The United Nations is an international organization founded in 1945 after World War II by 51 countries committed to maintaining international peace and security, developing friendly relations among nations and promoting social progress, better living standards and human rights.

The UN World Food Programme provides food to 90 million people in 75 countries. The organization is made up of a General Assembly (193 Member States), a Security Council (5 permanent members–China, France, Russian Federation, the United Kingdom and the United States and 10 non-permanent members), Economic and Social Council (54 members), and an International Court of Justice made up of 15 judges.

For more information on the United Nations visit their website http://www.un.org. Won’t you celebrate this day with us?