That’s right, folks! It’s McDonalds-o-clock! There’s a lot to love about Mickey D’s billboard. First off, it’s a working sundial. That’s pretty darn impressive, if you ask us! Second of all, it features images of all the delicious food that makes up America’s favorite fast food breakfast! And thirdly, we love that the images speak for themselves. The marketing geniuses at McDonalds know that the majority of people are familiar with their brand, so instead of using this billboard to share information with consumers (i.e. this is who we are, this is what we do) they simply use it to remind us that it’s (literally) time for a visit. The ad is a tad outdated of course (as we all know, McDonalds serves breakfast all day now!) but it also served to remind us the hours that breakfast was sold—so it was useful and unique!
We love this billboard for its simplicity and cleverness. Everyone knows what duct tape is and what it’s good for (pretty much everything), so what this ad does is suggest that 3M brand tape is better and stronger than many off-brand tapes (this, in my experience, is actually true). The ad is clean and simple, but also kind of fun—after all, that’s a giant roll of duct tape holding that sign in place!
Last but not least is this fantastic ad for Capisco hot sauce! While this Indian hot sauce brand is not as widely recognizable as McDonalds or 3M, the designers are still able to send a pithy message with nothing but an image. The bottle shape, color, and label make it clear that this is a hot sauce, and the hole that appears to be burned into the billboard (you can see right through it! We love the commitment here!) makes it clear that this is a HOT sauce. It’s clever, it’s clear—it’s all we could ever want in a billboard!