Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


6 Practices for Good Website Design

Business Tips and Trends

1…2…3…4…5!

This is the five-second rule for good web design. First impressions should be clear, concise and to the point. Your value proposition should be clear to your audience on your website and address their needs immediately. If they don’t see content that is compelling to them, then they will leave your website.

Command Your Audience

What do you want your users to do when they first visit your website? Would you like them to call you? Request a quote? Work with you? It could be anything so long as they understand what you’re asking them to do with your call-to-action.

Content Rules the Land

Do not let your content go by the way side otherwise your audience will see outdated content. Be bold, keep it fresh, keep it real and show them your company is active in creating new content. (Note: This also helps your organic search engine optimization!)

Navigating the Road

Moving from page to page in a website should be simple. Don’t litter your site with dead ends, 404 errors, or dead links. Navigation for your website should be smooth sailing!

R.I.P. Flash Websites

Flash websites used to be all the rage until customer bases starting growing via mobile devices. Most mobile devices don’t support flash or the website is painstakingly slow. Avoid flash and stick to the basics.

The Typography Tuxedo

Sometimes, we get bombarded by so many banners flashing, blinking, glaring at us through the computer screen that we can’t even digest the information that the site is trying to communicate. “Respect text contrast.” Take your typography skills out and let it go classic with black on white. It has and still is the most effective way to present type. With the right amount of contrast on your site, it will make all the difference.

 

web-design


What’s Your Call-to-Action? Make an Offer!

Business Tips and Trends

There is a sandwich place down the street from me that isn’t that great. But every Tuesday, the place is packed. Why? There is a big vinyl banner out front that says, “Kid’s Eat Free on Tuesday!” When my kids were young, I hated to take them out for dinner as they would always pick the most expensive thing on the menu and then just let it sit in front of them untouched. An offer like this sandwich place was too hard to resist.

There are a lot of places that ‘aren’t that great’ but they make an offer that can’t be refused. Take this to heart for all your advertising plans. They must have a call-to-action (or as we call in the ad industry–CTA) or an offer that is too hard to refuse. A CTA is a word or phrase that tries to persuade you to take immediate action. Most likely you have seen a CTA on a website in the form of a button or link to “Call Now” or “Click Here.”

Promotional offers are often so strong and work so well, the CTA is the offer. For instance, when you make a guarantee as your offer it is the call-to-action. Some of the advertising guarantees that comes to mind—from FedEx: “When it positively has to be there overnight.” Or from Men’s Warehouse: “You’re gonna love the way you look, I guarantee it.” Or from Domino’s Pizza: “Delivered in 30 minutes or it’s free.”

Make an offer that can’t be refused! AND always have a phone number and/or website address so your business can be reached.

Call-to-Action


Your Headline Needs to POP!

Business Tips and Trends

The key to getting people to read your blog, advertisement, book or brochure is to make sure you have a headline that catches their attention. Take a lesson from marketing and creative experts who have assembled a list of headline words or ideas that make your headlines pop.

  1. Use numbers. Readers like odd numbers specifically. Scan the magazine stand and you will see how numbers are used in a headline.
  2. Use exciting adjectives or action words such as Effortless, Free, Amazing, New, and Improved
  3. Use trigger words like How, Why, What or When
  4. Use unique reasons like Secrets of, Tricks to, Facts, and Ways to
  5. Make a promise that your reader finds valuable… words like Guaranteed, that Work, In a Day

The best way to write a headline is to keep it simple and direct. Being clever helps. Puns work, too, and using the tips above. But there is a simple formula to follow that will help build your headline to be effective.

Number or Trigger word + Adjective + Keyword + Promise = Effective Headline

To go one step beyond an effective headline, we think having a visual image (photo, illustration or infographic) adds to any effective article, advertisement, brochure or book. Otherwise your headline needs to be creative with font style, size, and color to make it effective without the visual.

 

Newsboy


Tips for Email Marketing Success

CheepEmail

Email marketing should be an important part of your marketing efforts. Here are some quick tips to get your email blasts going.

  • Deliverability. Will it find the inbox? Marketers should monitor their Email to ensure the message is getting to their consumers. Even the best plan will fail if your message doesn’t reach its intended recipient. Make sure you are honoring the “subscribe” and “unsubscribe” process.
  • Is Your Subject Line Interesting? Your subject line should be compelling enough to draw the consumer to open your email. Use power words such as proven, exclusive, limited days available, and avoid common spam triggers in your headline such as free, click here, or offer. $$$ signs wont bring you $$$ on the subject line.
  • Design Should be Easy on the Eyes. Makes sure that you have less text that is well spaced and your message is “highlighted.” Think about putting in pictures or illustration to look pleasing. Can it be understood in the glance of few seconds? Some times viewers only take a second before deleting.
  • Use Social Media Shares. By including share links on your email blasts, you are allowing the reader to continue the conversation with their peers. Whether its an event or offer you will have opportunities to spread the word and could lead to sales. Experiment with links within your email marketing. The right links at the right places could be a great lead and potential customer.
  • Call to Action! Finally, your email blast or marketing should prompt the reader to do something…  To save money, to share with friends, to get a comment, or to go to your website.

Contact “The Cheeps” for a professional, successful email marketing campaign at 1.888.22.CHEEP!