Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Your Headline Needs to POP!

Business Tips and Trends

The key to getting people to read your blog, advertisement, book or brochure is to make sure you have a headline that catches their attention. Take a lesson from marketing and creative experts who have assembled a list of headline words or ideas that make your headlines pop.

  1. Use numbers. Readers like odd numbers specifically. Scan the magazine stand and you will see how numbers are used in a headline.
  2. Use exciting adjectives or action words such as Effortless, Free, Amazing, New, and Improved
  3. Use trigger words like How, Why, What or When
  4. Use unique reasons like Secrets of, Tricks to, Facts, and Ways to
  5. Make a promise that your reader finds valuable… words like Guaranteed, that Work, In a Day

The best way to write a headline is to keep it simple and direct. Being clever helps. Puns work, too, and using the tips above. But there is a simple formula to follow that will help build your headline to be effective.

Number or Trigger word + Adjective + Keyword + Promise = Effective Headline

To go one step beyond an effective headline, we think having a visual image (photo, illustration or infographic) adds to any effective article, advertisement, brochure or book. Otherwise your headline needs to be creative with font style, size, and color to make it effective without the visual.

 

Newsboy


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Follow Our New Marketing Campaign Week 5

Business Tips and Trends

This week our marketing meeting consisted of unifying our look and theme throughout our campaign. We will have the campaign running on our website, on our Facebook page, on our Blog, Twitter page and in our monthly email blasts. When we brought all these pieces together, we realized we were using different fonts and styles in the website, the Blog, Facebook page and our email blast. We liked certain elements in all pieces and decided to carry the theme (or look) throughout each piece to unify our campaign. We discovered using the same fonts and illustration styles would bring it all together. Did you notice the new design on our Blog blast we send weekly? Our Blog masthead, Facebook page, and our website page to “The Cheeps” are not exactly alike but share the same fonts, styles, illustrations and theme.

It is important to always step back and evaluate your work. You could have someone who is not a designer look at your marketing pieces from a different point of view–the view of a potential client. Do you have your audience targeted? Many advertising agencies use Focus Groups to get feedback on their marketing efforts. When creating a marketing campaign, we can help define your goals, help establish the concept, implement the plan, and we can continue to modify your work based on results of your efforts. That is what we did for our own campaign. We hope you are learning from our marketing campaign efforts.

Follow along as next week we will present our website page for “The Cheeps.”

MarketingPuzzlePieces


Numbers in Marketing

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Have you ever noticed how marketer’s use numbers in their campaigns, blogs, or magazine covers? Surprisingly, numbers are used to “trick” you. For instance, 99¢ sounds like a lot less than one dollar. That new vehicle selling at $29,995 sounds like a lot less than $30,000, doesn’t it? In advertising and marketing, we tap into that one endlessly. You’ll learn when you “hear numbers” in a certain way, it can seriously add “muscle” to your article. Experts say you should never use the numbers that fall on a 5 or a 0 (zero). Meaning don’t use 5, 35, 55, etc., and don’t use 10, 20, 60. The reason marketers don’t use those numbers is because they seem to pre-fab.

Using numbers like 5, ten or twenty feels prepackaged up nice and it doesn’t hold real value.

A dozen donuts gets your attention but 9 donuts calls for your attention. Good marketers know that. That’s why you will notice an article, blog or magazine cover that uses “trick”numbers? For instance, “13 breakfast recipes to get your day started.” Or “Six Keys to Successful Thinking.”

The younger generation want their information in short, bite-size chunks. So marketers use numbers to play that game with them. Young people scan headlines and check for quick status updates on Twitter and Facebook. Using numbers maximizes communication while conserving space. Effective writing for marketing must be concise and to the point.  For instance, “8 Tactics to…”, “101 Ideas for…”, “14 Reasons why…” all quantify and seem valuable to the reader. Numbers make it precise, where as, “many”, “most” and “several” give us only a vague idea of quantity.

Using numbers in advertising headlines gives structure. Blogs organized into a numbered list guarantees an easy to read path from beginning to the end. Structure makes it easier for readers. A clear promise of something specific is more receivable, experts say. Organization is important to those who skim read or speed readers. Reading an article with numbers allows some to hit the first numbered line of the entry to get right to the point.

Numbers, for some reason, attracts our brains in marketing and advertising. A single small, odd-numbered digit like 7 for example is eye-candy to the organized mind. Its been proven in focus groups and analyzed by several marketing firms. “How-To” posts and articles can sometimes be successful because you give the reader specific small numbers to digest. Odd numbers seem to be more authentic than even numbers.  Take a look around on the internet and you’ll see this is a proven fact.


Website Lingo

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Want to feel like you’re in the know about Websites? Need to get some terms and acronyms down before you get into the conversation? Let’s get you started…

  • When you see “www” at the start of a website address its looking for a site on the World Wide Web. 
  • HTML (Hyper Text Markup Language) is the language used to construct web pages. HTML is often used in conjunction with languages that allow the web developer to add functionality.
  • HTML code refers to the markup language that is used to build web pages. “Code” refers to the programming language. XML (Extensive Markup Language) defines rules for writing other markup languages.
  • Web server refers to the specialized computer system or dedicated server specifically designed to host or deliver Web sites.
  • Host: In order for your website to be on the world wide web, it must be “hosted” on a server. The host is the company that provides the webserver.
  • Hyperlink or link is text, an image or an area on a website that can be clicked to open a new page.
  • A search engine is a web site that attempts to index or store all or most of the web in a database. A search engine acts like a directory for the World Wide Web.
  • SEO stands for Search Engine Optimization and this is the act of creating or changing web pages so that their ranking in search engine results pages improve.
  • RSS (Really Simple Syndication) is a variation of XML that allows website owners to syndicate their content for publication on other websites.
  • Meta Tag is an html tag that contains meta data specific to the web page. Most common meta tags are the description and keywords you would see on a web page. This helps the world wide web search for you by using or entering these meta keywords.
  • Blog is actually short for Web log. A Blog is simply like a diary or journal with frequent updates. If you are reading this you are reading our blog! (and we thank you for visiting).