Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Advertising that Works: Oreo Thins For the Win

Oreos, but…better for you? The same great taste, but…smaller? Brilliant!

At least that’s what the new Oreo Thins Ads would have us believe, and we think they’re doing a very convincing job.

Image courtesy of static.thefrisky.com.

Image courtesy of static.thefrisky.com.

The latest series of ads for the new Oreo Thins (a permanent addition to the Oreo cookie family) emphasizes a “sleek” and “clean” feel with few words and large, impactful images of the cookies–which look totally delicious, just smaller.

Image courtesy of delish.com.

Image courtesy of delish.com.

The way they emphasize how “thin” the cookies are in the ad designs play into a cultural interest in healthier eating, as well as the constant shift toward slimmer, sleeker products in the tech world. For instance, the ad above shares some similarities with this ad for the Apple iPad Mini:

Image courtesy of www.hightech-edge.com.

Image courtesy of http://www.hightech-edge.com.

The iPad is sexy, so Oreos are sexy, too! The Oreo Thin ad campaign is also making clever use of celebrity and social media–for instance, not long ago, actor and comedian Neil Patrick Harris sent out this tweet:

NPH Oreo Tweet

Accompanied by this charming Instagram post:

NPH Oreos instagram

If that doesn’t make you want Oreo Thins, I don’t know what will.

For these reasons, we have to officially declare the Oreo Thins campaign to be some Advertising that Seriously Works!

Oreo Has a History of Quality Ads…Check it Out:


5 Comments

This Apple Commercial Makes Me Cry

Advertising that Works!

Have you seen Apple’s commercial titled “Misunderstood”? This TV commercial is like a novel without words. The scene is set during the holidays. You see a teenage boy going to a large family gathering. Throughout the commercial he looks like a loner, keeping to himself and busy on his iPhone during a time when he should be involved with the family. It looks, at first, like he doesn’t want to be there. The background music is to the solemn tune of Have Yourself a Merry Little Christmas. In the end, the boy turns on the TV and you see he has been observing and filming the entire gathering. He has put together a video on his iPhone and replayed it for the family on Christmas morning.

Okay, watch it first and then tell me it doesn’t bring a tear of joy to your eye! No wonder Apple’s “Misunderstood” received an Emmy in 2014 for Outstanding Commercial.


This day in history Steve Jobs unveiled the new iPhone!

SteveJobs

You may not realize the iPhone is only 7 years old, but yes, it is. Apple introduced the iPhone, combining three products–a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough internet communications device with desktop-class email, web browsing, searching and maps–into one small and lightweight handheld device. “iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” said Steve Jobs, Apple’s CEO.


1 Comment

Celebrate Johnny Appleseed Day

JohnnyAppleseed

Thursday, September 26, 2013 is Johnny Appleseed Day! Johnny Appleseed was a folk hero and famous apple farmer whose dream was to produce so many apples that no one would ever go hungry. His real name was John Chapman and he was more of an organized businessman than legend paints him. He began his adventures in 1792, when he was only eighteen years old, traveling west from Massachusetts following the steady stream of immigrants. Legend says he was always planting apple seeds in open places in the forest, along roadways and streams but the truth is he created several nurseries by carefully selecting the perfect spots, purchasing the land and regularly returning to tend to the nursery and sell the trees. He was a kind and generous man and deeply religious. He was soon known as the “apple seed man” and then later dubbed “Johnny Appleseed”. Johnny Appleseed Day commemorates his birth on this day in 1774.