Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Top 10 Things Designers Hate, Number 6: Speaking of Fonts…

Welcome back to our Blog series, “Top 10 Things Designers Hate!” We’ve covered ads with too much text, “Borrowed” images, reading the rate card and, most recently, the impact of fonts on your advertisement. It’s hard to over-emphasize how much fonts affect your ads. So, speaking of fonts, our number six thing designers hate is…

6) When You Don’t Embed Your Fonts

Imagine this familiar scenario: You have a font you want to use. You type up your copy in Microsoft Word, save it as a .docx document, and send it to your designer. Unfortunately, your designer doesn’t have that font on file, which means that when the document is opened on your designer’s computer, it defaults to some other font…like maybe Wingdings 3.

Wingdings: Cute on dogs. Not on your ad. Image courtesy of cafepress.com.

Wingdings: Cute on dogs. Not on your ad. Image courtesy of cafepress.com.

The formatting you worked so hard on is ruined, and your designer has no idea what you were trying to send. Time to start over.

All this trouble can be avoided by the simple process of embedding your fonts. What does that mean?

“Embedding” fonts means including the font you want to use as part of the document when you send it to your designer. This can be done quite simply: often, when saving ad document as a PDF you will be prompted to embed the fonts. That’s about as easy as it gets!

If this doesn’t happen (like if you’re using an older version of Word or Adobe Acrobat) you can follow these simple instructions here or here.

And voila! This simple process avoids confusion and keeps communicating with your designer clear and efficient. Everybody wins!

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6 Practices for Good Website Design

Business Tips and Trends

1…2…3…4…5!

This is the five-second rule for good web design. First impressions should be clear, concise and to the point. Your value proposition should be clear to your audience on your website and address their needs immediately. If they don’t see content that is compelling to them, then they will leave your website.

Command Your Audience

What do you want your users to do when they first visit your website? Would you like them to call you? Request a quote? Work with you? It could be anything so long as they understand what you’re asking them to do with your call-to-action.

Content Rules the Land

Do not let your content go by the way side otherwise your audience will see outdated content. Be bold, keep it fresh, keep it real and show them your company is active in creating new content. (Note: This also helps your organic search engine optimization!)

Navigating the Road

Moving from page to page in a website should be simple. Don’t litter your site with dead ends, 404 errors, or dead links. Navigation for your website should be smooth sailing!

R.I.P. Flash Websites

Flash websites used to be all the rage until customer bases starting growing via mobile devices. Most mobile devices don’t support flash or the website is painstakingly slow. Avoid flash and stick to the basics.

The Typography Tuxedo

Sometimes, we get bombarded by so many banners flashing, blinking, glaring at us through the computer screen that we can’t even digest the information that the site is trying to communicate. “Respect text contrast.” Take your typography skills out and let it go classic with black on white. It has and still is the most effective way to present type. With the right amount of contrast on your site, it will make all the difference.

 

web-design


Follow Our New Marketing Campaign

For the next few weeks, CheepCheep Postcards and Cheep Cheep Websites are creating a new marketing campaign for our 25th Anniversary. We are pumping up the look of our mascots-“The Cheeps” and you can watch our progress. This past week we started the project by redrawing our Cheep Chicks. Sometimes an idea comes and you have to write it down immediately. Many ideas are first drawn on a napkin or scrap paper… in this case, it was a mailer found in a magazine. The idea came in the middle of the night and it was the closest paper to put a thought down. See how we started from there? Our drawings started out a bit rounder Superheroes, but then thought we needed to create them to be buff and muscular.

SuperchickPROGRESS

And here is where we are with the mascot drawings, today.

CheepsSuperHeroes

 

The first place our “Cheeps” will appear is in our Blog and Facebook marketing. We hope you’ll follow along to see how the process is done to create a new marketing campaign. Next week, we will be updating a new look for our Blog to match our superhero chicks and announce our 25th year in business.


This day in history Steve Jobs unveiled the new iPhone!

SteveJobs

You may not realize the iPhone is only 7 years old, but yes, it is. Apple introduced the iPhone, combining three products–a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough internet communications device with desktop-class email, web browsing, searching and maps–into one small and lightweight handheld device. “iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” said Steve Jobs, Apple’s CEO.


Kia Soul Hamster Commercial Gets Buffed Up

We’ve all seen those cute little chubby hamsters in the Kia car commercial for their Soul car. They are hipsters and you can’t help but to love them. Well, check out the 2014 ads set to air where the hamsters are totally transformed. A t-shirt says–All Buff. No Fluff–we wonder is that the car or the hamster?


Great American Smokeout Day!

Today is the day to quit smoking! Yes, You know you should but today is the official day to give you the excuse! No butts about it! Did you know what happens to you when you quit? Image to share…

Smoking