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From Concept to Completion. Creative Advertising and Graphic Design Services.


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Top 10 Things Designers Hate: Number 10

Creating the perfect ad campaign for your business can be tough. You know what you want: an ad that stands out and lets potential clients in on the secret of what you already know—that you’re perfect for their needs! But how to go about making that ad a reality? Well, that’s a little more difficult. After all, you’re a businessperson, not a designer! It’s not your job to make the ad!

Unfortunately, without the right resources and vocabulary to talk about your design dreams, working with graphic designers can be frustrating—for them and for you!

Over the next few weeks, we’re going to be exploring the top ten things that drive designers up a wall! Plus, we’ll be providing some tips on how to avoid these issues, and keep your advertising process simple and smooth. First up:

10) Too Much Text

Talk about too much text! There's so much going on in this ad that I don't know what to look at first. Not only am I not  going to read ALL of it, I probably won't read any of it. Image courtesy of http://adsulikeit.blogspot.com

Talk about too much text! There’s so much going on in this ad that I don’t know what to look at first. Not only am I not going to read ALL of it, I probably won’t read any of it. Image courtesy of http://adsulikeit.blogspot.com

You have a lot to say. There’s so much you want people to know about your business!

But sometimes, less is more. Your designer wants nothing more than to make you a beautiful, expressive ad, and cluttering up a pretty image with a bunch of information is usually not the way to achieve that end. Most of the time, minimizing text will maximize impact. Your clients don’t have to learn every single thing about your business in one ad—just enough to get them interested!

Instead of cramming every detail about your company into one ad, try to focus on generating a few simple, impactful phrases. Be sure that your ads easily lead to more information, whether that’s a web address or a phone number.

This ad by Bissel is a great example of Advertising that Works! The image is clean but expressive, and there's a minimum of text. Image courtesy of http://popurls.com

This ad by Bissel is a great example of Advertising that Works! The image is clean but expressive, and there’s a minimum of text. Image courtesy of http://popurls.com

Check out our Pinterest for examples of some beautiful ad designs that really work! And of course, be sure to check back with us later this week for number 9 on our list of “Top 10 Things Designers Hate.”


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This Apple Commercial Makes Me Cry

Advertising that Works!

Have you seen Apple’s commercial titled “Misunderstood”? This TV commercial is like a novel without words. The scene is set during the holidays. You see a teenage boy going to a large family gathering. Throughout the commercial he looks like a loner, keeping to himself and busy on his iPhone during a time when he should be involved with the family. It looks, at first, like he doesn’t want to be there. The background music is to the solemn tune of Have Yourself a Merry Little Christmas. In the end, the boy turns on the TV and you see he has been observing and filming the entire gathering. He has put together a video on his iPhone and replayed it for the family on Christmas morning.

Okay, watch it first and then tell me it doesn’t bring a tear of joy to your eye! No wonder Apple’s “Misunderstood” received an Emmy in 2014 for Outstanding Commercial.


Burt’s Bees

Advertising that Works!

The advertising team at Baldwin& has created a stellar campaign for Burt’s Bees®. Several ads feature their moisturizing lip balm with photos and illustrations. Headlines read, “Uncap Flavor.” Then they describe the flavor being uncapped. What we like about the ad is the simplicity of the design and the whimsy of the drawings. As we were admiring the print ads we discovered Burt’s Bees® TV commercial with all the photos and illustrations set to a delightful tune. You can watch it here.

Each Friday we like to highlight a featured advertisement or commercial that is creative, amuses us, and works in selling the product or service. Join us here every Friday for Advertising That Works!

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Restaurant Wants to Be the Worst Rated on Yelp

Advertising that Works!

No one would ever think that in advertising you would want the worst ratings possible. Well, this was not the case for Botto Bistro, a little Italian restaurant in San Francisco owned by David Cerretini.

How did he end up deciding to try and get the worst reviews on Yelp? It all started when Yelp “blackmailed” him. Yelp wanted Cerretini to advertise and he paid $270 for six months. After that he quit advertising at which point one of the good reviews for his business vanished from his Yelp page. Technically, Yelp can legally remove reviews. Then, Cerretini did something out of the ordinary and actually quite brilliant. He aimed to get a 1-star review on Yelp and on a blackboard in the restaurant it lists the business’ various offenses. These range from how much they charge for marinara to “$4 if you want some to smell.” Also, if you give his business a 1-star rating he will turn around and give you 25% off a pizza.

The owner claims that he is “attracting higher-paying customers who are quite loyal.” And these customers are quite the characters! We whole-heartedly agree that, even though Cerretini went off the beaten path of what most businesses aim for, this is Advertising that Works!

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Michigan State University College of Human Medicine

Advertising that Works!

It’s the 50th anniversary of Michigan State University’s College of Human Medicine and they have some fun, creative outdoor billboards that were created by the advertising agency, Extra Credit Projects. These boards were put up all through out the state, right before the college season started. Three-dimensional billboards are all the latest rave because they get attention. They literally stand out! We like that there are few words to read and how the 5-0 stands out to know immediately what they are advertising. Don’t you?

Michigan State University Billboard

Photo credit from AdsoftheWorld.com


Advertising that Works!

This week’s Advertising that Works! Is from Braun, the beard shaver. It’s mostly all photo except for a small headline that says “Precision Prevails”. That’s pretty precise!

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An Oscar Mayer Wienermobile was spotted in Houston, Texas this past week!

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The #HellOnBuns Wienermobile travels all over the country and stopped in Houston last week. It scheduled stops in parking lots in front of a couple of HEB and a couple of Fiesta grocery stores in town. Did you know there are 6 Wienermobiles in existence today? We spotted Kacee con Queso and Smokey Steph, aka Team #HellOnBuns, aka Oscar Meyer’s South Team in traffic last week. And we couldn’t help but notice these “hotdoggers” and want to learn more about them!

According to Wikipedia, Carl Mayer (Oscar Mayer’s nephew) created the first Wienermobile version in 1936. Gas rationing during World War II kept the vehicle off the road, but in 1950 several new vehicles were created from a Dodge chassis or Willys Jeep chassis. These Wienermobiles were piloted by “little Oscar” who would visit stores, schools, orphanages, childrens’ hospitals; and participate in parades and festivals. In 1969, new Wienermobiles were built on a Chevrolet motor home chassis and featured Ford Thunderbird taillights. In 1988, Oscar Mayer launched its Hotdogger Program where recent college graduates were hired to drive the mobile through various parts of the country during the summer.  Read more about these “hotdogger” drivers here at the Oscar Mayer website: http://hotdoggerblog.com/hotdoggers/

We relished the visit and declare the Oscar Mayer Wienermobile as “Advertising that Works!”