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Advertising That Works! Billboard Edition

McDonalds Oclock Ad

That’s right, folks! It’s McDonalds-o-clock! There’s a lot to love about Mickey D’s billboard. First off, it’s a working sundial. That’s pretty darn impressive, if you ask us! Second of all, it features images of all the delicious food that makes up America’s favorite fast food breakfast! And thirdly, we love that the images speak for themselves. The marketing geniuses at McDonalds know that the majority of people are familiar with their brand, so instead of using this billboard to share information with consumers (i.e. this is who we are, this is what we do) they simply use it to remind us that it’s (literally) time for a visit. The ad is a tad outdated of course (as we all know, McDonalds serves breakfast all day now!) but it also served to remind us the hours that breakfast was sold—so it was useful and unique!

Image courtesy of http://www.sliptalk.com

Image courtesy of http://www.sliptalk.com

We love this billboard for its simplicity and cleverness. Everyone knows what duct tape is and what it’s good for (pretty much everything), so what this ad does is suggest that 3M brand tape is better and stronger than many off-brand tapes (this, in my experience, is actually true). The ad is clean and simple, but also kind of fun—after all, that’s a giant roll of duct tape holding that sign in place!

image courtesy of world.kapook.com

image courtesy of world.kapook.com

Last but not least is this fantastic ad for Capisco hot sauce! While this Indian hot sauce brand is not as widely recognizable as McDonalds or 3M, the designers are still able to send a pithy message with nothing but an image. The bottle shape, color, and label make it clear that this is a hot sauce, and the hole that appears to be burned into the billboard (you can see right through it! We love the commitment here!) makes it clear that this is a HOT sauce. It’s clever, it’s clear—it’s all we could ever want in a billboard!

What are some of your favorite billboards? Send us recommendations in the comments, or on Pinterest or Twitter!


Enhance Your Autumn with “Etnico”

image courtesy of peace107.com

image courtesy of peace107.com

Ah, Autumn! The weather turns cool, the leaves turn colors, and we can all bundle up in warm cozy sweaters and drink cocoa around a crackling fire! At least…some people can do that. Here in Houston, of course, it stays a balmy eighty or ninety degrees until well into October. Leaves stay green, grass keeps growing, and the only time it would make sense to drink cocoa is when you’re trapped in an air-conditioned office all day!

Etnico color collage

This is exactly why we are loving Color Marketing Group’s September color alert, “Etnico.” With a little of this warm, earthy orange in your life, it really does feel like fall! “Etnico” reminds us of autumn leaves and pumpkin pie, and we think it’s the perfect addition to your fall ad campaign.

Here’s what Color Marketing Group has to say:

Courtesy of elitemillennial.com

Courtesy of elitemillennial.com

“Bringing to mind hardened earth, baked pottery and, indeed, the orange of the setting sun, the color embeds

itself deeply in products. It celebrates when enhanced with a metallic effect, seduces with a matte richness and glows with a polished gloss.

Not just a simple terra cotta, Etnico takes orange to a new level in home and office. It is becoming a new staple for leather and a solid color coordinate to copper. Count on it to accent classic hues like plum, navy blue, and ivory, and to create a new twist with charcoal grey, wine and olive green.

Earthy, yes, but also sophisticated, charming and energized.”

Love it, love it, love it! Take a cue from the experts and incorporate a little “Etnico” into your next design for a bold, warm, earthy look.

This chick likes “Etnico” too! A lot. Like, way a lot. Image courtesy of CMG.

This chick likes “Etnico” too! A lot. Like, way a lot. Image courtesy of CMG.


Advertising That Works! Lay’s “Do Us a Flavor”

This week’s “Advertising That Works!” is interactive—and tasty!

Lay’s latest campaign, “Do us a Flavor: Tastes of America,” takes foods from four different regions of the US, makes them into a potato chip flavor, and asks America to vote!

Lays 4 Flavors

The bags themselves are great advertising: they encourage consumers to vote on their favorite, which also makes them want to buy not just one bag of chips…but all four! Not only does this increase sales in the short term, but it also increases brand engagement by making consumers think about the flavors they’re eating. Even if a given chip-eater doesn’t love any of the flavors, they’re still likely to visit the voting site and express a preference—after all, it’s fun to vote!

Once a consumer actually goes to vote, they encounter a cute website that’s cleanly designed and simple to navigate. Not only do you get to vote, but you also have the opportunity to learn more about the featured flavors. Site visitors can “meet” the “real people” who suggested the flavor from their region!

Lays Meet the Finalists

Lays Meet A Finalist

They can also experiment with this interactive map that shows how each flavor is doing in each state.

Hilariously, the south HATES Biscuits & Gravy flavored chips—I assume that’s because we know what it’s supposed to taste like.

Hilariously, the south HATES Biscuits & Gravy flavored chips—I assume that’s because we know what it’s supposed to taste like.

After you vote you’re redirected to this page, encouraging you to vote as many times as you like, via Twitter, Text or Instagram.

Lays Vote Again

Genius! This gets consumers engaged on multiple social media platforms, and keeps them engaged for the entire campaign! They also get a chance to win $10,000!

There you have it: the Lay’s Do Us a Flavor campaign is fun, engaging—and tasty! That’s why they’re this week’s “Advertising That Works!” We even got in on the fun here at Hunter-McMain, Inc. Our votes were:

Gyro: 4

Rueben: 1

Truffle/Biscuits: 0

I guess we fit right in with the rest of Texas:

Lays Gyro Map


Cool Off in August With “Vintage Mint”

Images courtesy of http://www.hawaiikawaii.net/. (Left) Color Marketing Group’s August Color Alert (center), and http://www.polyvore.com/ (right)

Images courtesy of http://www.hawaiikawaii.net/ (left) Color Marketing Group’s August Color Alert (center), and http://www.polyvore.com/ (right).

August in Houston is always hot, and this year, it’s record-breaking! Cool off a little with this month’s spotlight color, “Vintage Mint.” We’re loving this light, refreshing shade of green for everything from ads, to accessories…to cocktails.

There's nothing like a classic mint julep! Image courtesy of https://cocktailvultures.files.wordpress.com

There’s nothing like a classic mint julep! Image courtesy of https://cocktailvultures.files.wordpress.com

Plus, we don’t like to brag (too much), but as you can see from our blog’s color palette, we liked “vintage mint” before it was cool (pun intended)!

If this cute dude can figure out how to rock vintage mint, you can, too! Then you’ll be as cute as he is! Image courtesy of CMG.

If this cute dude can rock vintage mint, you can, too! Then you’ll be as cute as he is! Image courtesy of CMG.

According to the experts at Color Marketing Group (CMG):

“Vintage Mint has its roots in mid-century design…[but with] a distinctly modern edge… Always fresh, but now a bit daring, this new version has the energy to take on fashion, graphics, industrial design and transportation. Its daring has brought diversity, as it takes on unexpected roles in menswear, accent furnishings, and kitchen appliances.

Take a cool, fresh breath, with Vintage Mint.”

We couldn’t have said it better ourselves! Take a cue from the experts and incorporate vintage mint as a fun, fresh addition to your next ad or postcard.


Advertising That Works: Sprint “Oxen” Commercial

Remember way back, long, long ago, when flip phones were all the rage? Then maybe you remember this commercial:

In it, a farmer is standing in his field, forlorn, surrounded by hundreds of wiener dogs. What’s the problem? Well, he says, “I ordered two hundred oxen…not two hundred dachshunds.”

As a somewhat too-late solution, he is offered a new Sprint cell phone, to keep his conversations clear from now on.

We think this ad works because it’s hilarious! Not only does it brilliantly get the point across (“clearer service is useful; we offer clear service”) it also resonates with consumers over a long period of time. Viewers are still sharing this commercial around social media, and although the particular deal advertised is (obviously) no longer available, it’s still great publicity for Sprint.

Feel-good marketing is popular, and ads that keep making people laugh will keep being relevant for far longer than ads that simply inform consumers of a deal. That’s why this Sprint ad is this week’s “Advertising That Works!”

 


Advertising that Works: Oreo Thins For the Win

Oreos, but…better for you? The same great taste, but…smaller? Brilliant!

At least that’s what the new Oreo Thins Ads would have us believe, and we think they’re doing a very convincing job.

Image courtesy of static.thefrisky.com.

Image courtesy of static.thefrisky.com.

The latest series of ads for the new Oreo Thins (a permanent addition to the Oreo cookie family) emphasizes a “sleek” and “clean” feel with few words and large, impactful images of the cookies–which look totally delicious, just smaller.

Image courtesy of delish.com.

Image courtesy of delish.com.

The way they emphasize how “thin” the cookies are in the ad designs play into a cultural interest in healthier eating, as well as the constant shift toward slimmer, sleeker products in the tech world. For instance, the ad above shares some similarities with this ad for the Apple iPad Mini:

Image courtesy of www.hightech-edge.com.

Image courtesy of http://www.hightech-edge.com.

The iPad is sexy, so Oreos are sexy, too! The Oreo Thin ad campaign is also making clever use of celebrity and social media–for instance, not long ago, actor and comedian Neil Patrick Harris sent out this tweet:

NPH Oreo Tweet

Accompanied by this charming Instagram post:

NPH Oreos instagram

If that doesn’t make you want Oreo Thins, I don’t know what will.

For these reasons, we have to officially declare the Oreo Thins campaign to be some Advertising that Seriously Works!

Oreo Has a History of Quality Ads…Check it Out:


The Number 1 Thing Designers Hate

Welcome back! We’ve covered a lot in this series, and we’re almost finished! We’ve come a long way together, and now it’s time to reveal the number 1 thing designers hate. Drumroll please…

1) You say, “Give me something….Different/Unique/Special!”

Image courtesy of www.warcom.com.au

Image courtesy of http://www.warcom.com.au

“I want it to be different, but I’m not sure how.”

“I love what you’re doing, but could it be more…artsy?”

“I’m not sure what I’m looking for, but I’ll know it when I see it.”

Here you have it: a designer’s worst nightmare. It can be difficult to satisfy a client who speaks in vague concepts, but has little idea about what kind of visual they’re looking for. A request like, “give me something unique,” can be fun for a designer, because it gives a lot of opportunity for creativity! But it can be frustrating, too, because it puts a lot of pressure on a designer to guess what you will love.

Buzzwords that evoke feelings like “family,” “futuristic,” and “fun,” are common in marketing, but they’re also not very specific. Graphic designers are more visually oriented, and they’re looking for more visual descriptions like “use shades of blue,” or “line drawing,” or “photographs of puppies.”

Here you go! This is a photo of a puppy with shades of blue and line drawing! What could be better?

Here you go! This is a photo of a puppy with shades of blue and line drawing! What could be better?

Often clients do have something in mind—they just don’t know how to describe it. That’s when they may default to vague descriptors (like “unique”) and then be disappointed with what we come up with. If you know what you want but have a difficult time describing it, it’s great to bring examples of what you like to share with your designer (but try to avoid #9). Just be ready to say what you like and don’t like about each example.

For instance, a client for a new website might send a list of links to the designer and say, “I like the layout in this one, but I want less text,” and “I like the color scheme here, but mine should be brighter and the pages on this site are too cluttered.” From that, a designer can start to glean the aesthetic you’re looking for, and what kinds of things won’t work for you.

If you really have no idea what you want, that’s ok, too! Trust your designer to create something unique for you—they’ll be thrilled to do it. Then you can tweak it together, until you have exactly the right design for your company!

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