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Restaurant Wants to Be the Worst Rated on Yelp

Advertising that Works!

No one would ever think that in advertising you would want the worst ratings possible. Well, this was not the case for Botto Bistro, a little Italian restaurant in San Francisco owned by David Cerretini.

How did he end up deciding to try and get the worst reviews on Yelp? It all started when Yelp “blackmailed” him. Yelp wanted Cerretini to advertise and he paid $270 for six months. After that he quit advertising at which point one of the good reviews for his business vanished from his Yelp page. Technically, Yelp can legally remove reviews. Then, Cerretini did something out of the ordinary and actually quite brilliant. He aimed to get a 1-star review on Yelp and on a blackboard in the restaurant it lists the business’ various offenses. These range from how much they charge for marinara to “$4 if you want some to smell.” Also, if you give his business a 1-star rating he will turn around and give you 25% off a pizza.

The owner claims that he is “attracting higher-paying customers who are quite loyal.” And these customers are quite the characters! We whole-heartedly agree that, even though Cerretini went off the beaten path of what most businesses aim for, this is Advertising that Works!


Michigan State University College of Human Medicine

Advertising that Works!

It’s the 50th anniversary of Michigan State University’s College of Human Medicine and they have some fun, creative outdoor billboards that were created by the advertising agency, Extra Credit Projects. These boards were put up all through out the state, right before the college season started. Three-dimensional billboards are all the latest rave because they get attention. They literally stand out! We like that there are few words to read and how the 5-0 stands out to know immediately what they are advertising. Don’t you?

Michigan State University Billboard

Photo credit from


Subaru Legacy’s Junior Driver Commercial

Advertising that Works!

Every time this commercial airs I have to laugh. Subaru’s Legacy commercial has a 5-year-old boy driving around the yard with his blue Power Wheels toy car when his dad comes home and asks, “Hey pal, you ready?” The father holds out the keys to the car and all of a sudden you see what the boy imagines when driving his dad’s car. He is not a happy camper as he has to get gas, gets a parking ticket from the meter maid, gets caught in the rain, a bag of groceries bottoms-out right when he gets close to the car, etc. His attitude and facial expressions will crack you up, too. For this reason, we are calling this an Advertising that Works! Thanks Subaru!

Rothammer Beer Campaign: “When Love is Born, A Friend Dies”

Advertising that Works!

Per AdWeek, here is one of the best print ad campaigns of 2013-2014. Rothhammer decided to have a series of “guy-friendly” beer ads showing a bunch of a guy’s buddies mourning him because he’s fallen in love and has less time to go drinking with them.

The agency, Prolam Y&R, in Santiago, Chile has successfully created a campaign that is both whimsical, funny, and is definitely geared toward “dudes” and male camaraderie.

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$200,000,000 Cash Blowout Commercial

Advertising that Works!


I really enjoy the new Texas lottery commercial for the ‘Blow Out’ scratch-off game. The commercial depicts winners being blown-away… literally… Up goes popcorn, a woman’s pearl necklace, a scarf, hair, ties, and mouths open flapping from being ‘blown away’! This is no light wind, its super high—like you’re falling-out-of-the-sky kind of blow out.

Watch the commercial here:

Verizon Commercial for 2014 NFL Mobile Good More

Advertising that Works!

It’s that time of year again, when the National Football League (NFL) season begins along with commercials of companies sponsored by the NFL. Verizon’s Good More commercial of the NFL mobile solution to watching “the game” features an ordinary guy watching the game from his app on his Verizon phone. Thrown in are actual football players who give this guy advice from putting his arm around a gal at the movie theater (Drew Brees yelling, “GO FOR IT!”) to this guy carrying out a tray full of coffee (JJ Watt surprises him just as he makes it out the door, “Hustle! YOU WANT TO TAKE A NAP!”). Let the season begin with the new NFL mobile app!


Back To School

Advertising that Works!


It’s that time of year again, when we have the tax-free day for school supplies and clothes. We are barraged with commercials and direct mail advertisements with sale items specified for this time of year. We all love the Kmart commercial from last year , 2013. The kids in the schoolyard play a game of “Yo Momma” to tout Kmart’s free back-to-school layaway plan in this old commercial. This year, 2014, the Kmart kids are in the lunch room when those ladies in the school kitchen belt out a wonderful rap. This is what Cheep-Cheep thinks is “Advertising That Works!” See both here…