Oreos, but…better for you? The same great taste, but…smaller? Brilliant!
At least that’s what the new Oreo Thins Ads would have us believe, and we think they’re doing a very convincing job.
The latest series of ads for the new Oreo Thins (a permanent addition to the Oreo cookie family) emphasizes a “sleek” and “clean” feel with few words and large, impactful images of the cookies–which look totally delicious, just smaller.
The way they emphasize how “thin” the cookies are in the ad designs play into a cultural interest in healthier eating, as well as the constant shift toward slimmer, sleeker products in the tech world. For instance, the ad above shares some similarities with this ad for the Apple iPad Mini:
The iPad is sexy, so Oreos are sexy, too! The Oreo Thin ad campaign is also making clever use of celebrity and social media–for instance, not long ago, actor and comedian Neil Patrick Harris sent out this tweet:
Accompanied by this charming Instagram post:
If that doesn’t make you want Oreo Thins, I don’t know what will.
For these reasons, we have to officially declare the Oreo Thins campaign to be some Advertising that Seriously Works!
Oreo Has a History of Quality Ads…Check it Out: