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From Concept to Completion. Creative Advertising and Graphic Design Services.


Advertising That Works: Sprint “Oxen” Commercial

Remember way back, long, long ago, when flip phones were all the rage? Then maybe you remember this commercial:

In it, a farmer is standing in his field, forlorn, surrounded by hundreds of wiener dogs. What’s the problem? Well, he says, “I ordered two hundred oxen…not two hundred dachshunds.”

As a somewhat too-late solution, he is offered a new Sprint cell phone, to keep his conversations clear from now on.

We think this ad works because it’s hilarious! Not only does it brilliantly get the point across (“clearer service is useful; we offer clear service”) it also resonates with consumers over a long period of time. Viewers are still sharing this commercial around social media, and although the particular deal advertised is (obviously) no longer available, it’s still great publicity for Sprint.

Feel-good marketing is popular, and ads that keep making people laugh will keep being relevant for far longer than ads that simply inform consumers of a deal. That’s why this Sprint ad is this week’s “Advertising That Works!”

 


Advertising that Works: Oreo Thins For the Win

Oreos, but…better for you? The same great taste, but…smaller? Brilliant!

At least that’s what the new Oreo Thins Ads would have us believe, and we think they’re doing a very convincing job.

Image courtesy of static.thefrisky.com.

Image courtesy of static.thefrisky.com.

The latest series of ads for the new Oreo Thins (a permanent addition to the Oreo cookie family) emphasizes a “sleek” and “clean” feel with few words and large, impactful images of the cookies–which look totally delicious, just smaller.

Image courtesy of delish.com.

Image courtesy of delish.com.

The way they emphasize how “thin” the cookies are in the ad designs play into a cultural interest in healthier eating, as well as the constant shift toward slimmer, sleeker products in the tech world. For instance, the ad above shares some similarities with this ad for the Apple iPad Mini:

Image courtesy of www.hightech-edge.com.

Image courtesy of http://www.hightech-edge.com.

The iPad is sexy, so Oreos are sexy, too! The Oreo Thin ad campaign is also making clever use of celebrity and social media–for instance, not long ago, actor and comedian Neil Patrick Harris sent out this tweet:

NPH Oreo Tweet

Accompanied by this charming Instagram post:

NPH Oreos instagram

If that doesn’t make you want Oreo Thins, I don’t know what will.

For these reasons, we have to officially declare the Oreo Thins campaign to be some Advertising that Seriously Works!

Oreo Has a History of Quality Ads…Check it Out:


The Number 1 Thing Designers Hate

Welcome back! We’ve covered a lot in this series, and we’re almost finished! We’ve come a long way together, and now it’s time to reveal the number 1 thing designers hate. Drumroll please…

1) You say, “Give me something….Different/Unique/Special!”

Image courtesy of www.warcom.com.au

Image courtesy of http://www.warcom.com.au

“I want it to be different, but I’m not sure how.”

“I love what you’re doing, but could it be more…artsy?”

“I’m not sure what I’m looking for, but I’ll know it when I see it.”

Here you have it: a designer’s worst nightmare. It can be difficult to satisfy a client who speaks in vague concepts, but has little idea about what kind of visual they’re looking for. A request like, “give me something unique,” can be fun for a designer, because it gives a lot of opportunity for creativity! But it can be frustrating, too, because it puts a lot of pressure on a designer to guess what you will love.

Buzzwords that evoke feelings like “family,” “futuristic,” and “fun,” are common in marketing, but they’re also not very specific. Graphic designers are more visually oriented, and they’re looking for more visual descriptions like “use shades of blue,” or “line drawing,” or “photographs of puppies.”

Here you go! This is a photo of a puppy with shades of blue and line drawing! What could be better?

Here you go! This is a photo of a puppy with shades of blue and line drawing! What could be better?

Often clients do have something in mind—they just don’t know how to describe it. That’s when they may default to vague descriptors (like “unique”) and then be disappointed with what we come up with. If you know what you want but have a difficult time describing it, it’s great to bring examples of what you like to share with your designer (but try to avoid #9). Just be ready to say what you like and don’t like about each example.

For instance, a client for a new website might send a list of links to the designer and say, “I like the layout in this one, but I want less text,” and “I like the color scheme here, but mine should be brighter and the pages on this site are too cluttered.” From that, a designer can start to glean the aesthetic you’re looking for, and what kinds of things won’t work for you.

If you really have no idea what you want, that’s ok, too! Trust your designer to create something unique for you—they’ll be thrilled to do it. Then you can tweak it together, until you have exactly the right design for your company!

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