Welcome back to our Blog series, “Top 10 Things Designers Hate!” We’ve covered ads with too much text, “Borrowed” images, reading the rate card and, most recently, the impact of fonts on your advertisement. It’s hard to over-emphasize how much fonts affect your ads. So, speaking of fonts, our number six thing designers hate is…
6) When You Don’t Embed Your Fonts
Imagine this familiar scenario: You have a font you want to use. You type up your copy in Microsoft Word, save it as a .docx document, and send it to your designer. Unfortunately, your designer doesn’t have that font on file, which means that when the document is opened on your designer’s computer, it defaults to some other font…like maybe Wingdings 3.
The formatting you worked so hard on is ruined, and your designer has no idea what you were trying to send. Time to start over.
All this trouble can be avoided by the simple process of embedding your fonts. What does that mean?
“Embedding” fonts means including the font you want to use as part of the document when you send it to your designer. This can be done quite simply: often, when saving ad document as a PDF you will be prompted to embed the fonts. That’s about as easy as it gets!
And voila! This simple process avoids confusion and keeps communicating with your designer clear and efficient. Everybody wins!