Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.

Top 10 Things Designers Hate: Number 10

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Creating the perfect ad campaign for your business can be tough. You know what you want: an ad that stands out and lets potential clients in on the secret of what you already know—that you’re perfect for their needs! But how to go about making that ad a reality? Well, that’s a little more difficult. After all, you’re a businessperson, not a designer! It’s not your job to make the ad!

Unfortunately, without the right resources and vocabulary to talk about your design dreams, working with graphic designers can be frustrating—for them and for you!

Over the next few weeks, we’re going to be exploring the top ten things that drive designers up a wall! Plus, we’ll be providing some tips on how to avoid these issues, and keep your advertising process simple and smooth. First up:

10) Too Much Text

Talk about too much text! There's so much going on in this ad that I don't know what to look at first. Not only am I not  going to read ALL of it, I probably won't read any of it. Image courtesy of http://adsulikeit.blogspot.com

Talk about too much text! There’s so much going on in this ad that I don’t know what to look at first. Not only am I not going to read ALL of it, I probably won’t read any of it. Image courtesy of http://adsulikeit.blogspot.com

You have a lot to say. There’s so much you want people to know about your business!

But sometimes, less is more. Your designer wants nothing more than to make you a beautiful, expressive ad, and cluttering up a pretty image with a bunch of information is usually not the way to achieve that end. Most of the time, minimizing text will maximize impact. Your clients don’t have to learn every single thing about your business in one ad—just enough to get them interested!

Instead of cramming every detail about your company into one ad, try to focus on generating a few simple, impactful phrases. Be sure that your ads easily lead to more information, whether that’s a web address or a phone number.

This ad by Bissel is a great example of Advertising that Works! The image is clean but expressive, and there's a minimum of text. Image courtesy of http://popurls.com

This ad by Bissel is a great example of Advertising that Works! The image is clean but expressive, and there’s a minimum of text. Image courtesy of http://popurls.com

Check out our Pinterest for examples of some beautiful ad designs that really work! And of course, be sure to check back with us later this week for number 9 on our list of “Top 10 Things Designers Hate.”

Author: The Cheeps

"The Cheeps" are the chick designers that run Cheep Cheep Postcards and Cheep Cheep Websites, two divisions of Hunter-McMain, Inc. We're here to provide fun information on advertising design, business tips, and holidays--sometimes random--we would like to celebrate with you.