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This Apple Commercial Makes Me Cry


Advertising that Works!

Have you seen Apple’s commercial titled “Misunderstood”? This TV commercial is like a novel without words. The scene is set during the holidays. You see a teenage boy going to a large family gathering. Throughout the commercial he looks like a loner, keeping to himself and busy on his iPhone during a time when he should be involved with the family. It looks, at first, like he doesn’t want to be there. The background music is to the solemn tune of Have Yourself a Merry Little Christmas. In the end, the boy turns on the TV and you see he has been observing and filming the entire gathering. He has put together a video on his iPhone and replayed it for the family on Christmas morning.

Okay, watch it first and then tell me it doesn’t bring a tear of joy to your eye! No wonder Apple’s “Misunderstood” received an Emmy in 2014 for Outstanding Commercial.

Author: The Cheeps

"The Cheeps" are the chick designers that run Cheep Cheep Postcards and Cheep Cheep Websites, two divisions of Hunter-McMain, Inc. We're here to provide fun information on advertising design, business tips, and holidays--sometimes random--we would like to celebrate with you.

5 thoughts on “This Apple Commercial Makes Me Cry

  1. You are so awesome! I do not think I have read anything like this before.

    So good to find somebody with unique thoughts on this subject matter.

    Really.. thanks for starting this up. This site is something that is required on the web,
    someone with some originality!

  2. Hmm is anyone else encountering problems with the pictures
    on this blog loading? I’m trying to find
    out if its a problem on my end or if it’s the blog. Any responses would be
    greatly appreciated.

    • Hi there!

      I’m sorry you’re experiencing issues. We have heard from one other person saying they’re having trouble. We’ll be checking in with the site host to see if there’s anything we can do on our end. Thank you for your feedback!

  3. I thought, “Geeez, crying after watching an ad? They can’t be serious”. I’ve seen thousands of them. I know they just want me buy their stuff. And then I watched the ad.

    Thank you, guys. There are still people out there who make great ads.