Business Tips and Trends
Color is important to many different industries, but especially in the advertising and graphic design world. Color trends affect the clothes we wear, the paint we use in decorating interiors, and the furniture we buy. Colors can influence your mood. Yellow can make you feel anxious and blue can make you feel calm. As Pablo Picasso once said, “Colors, like features, follow the changes of the emotions.” Check out one of our older posts, “Corporate Colors Evoke Emotions,” about what colors convey different emotions.
The color industry and established trends are led by quite a few organizations. Two major influences are the Color Management Group and the Pantone Color Institute. Both use design professionals from around the world to determine and identify color design trends. Members of the Color Marketing Group interpret, create, forecast, and select colors in order to enhance the function, salability, and quality of manufactured goods. Pantone is the world-renowned provider of color systems and leading technology for the selection and communication of color across a variety of industries. For example, pantone numbers the color so we can specify a precise shade or hue of blue (or red or yellow, etc.). Pantone offers a variety of trend forecasts for every design market, giving us inspiration to make the right color choices seasons ahead of their time.
In addition, Pantone claims that for the 2015 spring season there is a movement toward the cooler and softer side of the color spectrum. An eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage as designers draw from nostalgia for simpler times. Remembrances of retro delights, folkloric and floral art, and the magical worlds of tropical landscapes restore a sense of well-being as we head into warmer months.
Marketing experts say that women and men respond to colors differently, not only by sight but also by the name of the color. Read more about “His And Hers Colors” here.