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From Concept to Completion. Creative Advertising and Graphic Design Services.


This Apple Commercial Makes Me Cry

Advertising that Works!

Have you seen Apple’s commercial titled “Misunderstood”? This TV commercial is like a novel without words. The scene is set during the holidays. You see a teenage boy going to a large family gathering. Throughout the commercial he looks like a loner, keeping to himself and busy on his iPhone during a time when he should be involved with the family. It looks, at first, like he doesn’t want to be there. The background music is to the solemn tune of Have Yourself a Merry Little Christmas. In the end, the boy turns on the TV and you see he has been observing and filming the entire gathering. He has put together a video on his iPhone and replayed it for the family on Christmas morning.

Okay, watch it first and then tell me it doesn’t bring a tear of joy to your eye! No wonder Apple’s “Misunderstood” received an Emmy in 2014 for Outstanding Commercial.

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The Pursuit of Happiness Week!

Celebrate the Day

The second week of November has been designated as National Pursuit of Happiness Week. What better time to reflect on how happy you are and what you need to do to pursue complete bliss? In 1776, the Declaration of Independence gave us the right to “life, liberty and the pursuit of happiness.” In 2014, Pharrell Williams’ song “Happy” has become the anthem of many who need the inspiration to become happy.

So what defines happiness? To many, happiness is determined by living a good life or flourishing in their quality of life and well-being. Research has produced many different views of happiness but no validated method has been found to improve long-term happiness. When I asked my son what would make him happy, his answer was, “Money. And lots of it.” So my response to him was the words and tune of The Beatles song, Can’t Buy Me Love.

Wikipedia states that psychologist Martin Seligman provided an acronym, PERMA, to summarize the key factors to happiness. He says humans seem happiest when they have:

Pleasure (tasty food, warm baths, etc.)

Engagement (or flow, the absorption of an enjoyed yet challenging activity)

Relationships (social ties have turned out to be extremely reliable indicator of happiness)

Meaning (a perceived quest or belonging to something bigger)

Accomplishments (having tangible goals)


How to Target Your EXACT Audience Market

Business Tips and Trends

In advertising and marketing, you can specify a particular group of people to target market your product or service. In targeted marketing, your audience is determined by whom the product or service is most marketable to. For instance, if you were marketing a senior assisted living home, you would target the older generation or their children as they might make the decision to buy. You can purchase a mailing list to a certain age group, household income, marital status, gender, zip code or area, whether the occupant has borrowed money, or recently moved — and you can combine the factors to narrow your list or make it broader demographically.

When placing TV or radio commercials, you can target your audience based on whether you run your advertisement on a prime time show or channel, a local station or a national station, and by the frequency of the commercial.

A defined target market is the most important aspect of your marketing strategy. Where you distribute or place your advertising is the most effective way to reach the right buyers for your product or service. Have you received mail from a solicitor that you are in no-way in the market to purchase their product or service? Most likely this advertiser did a mass mail, and ignored putting their advertisement into a differentiated market. The design, copy, call-to-action and information on your direct mail piece loses all its value if it’s not mailed to the right people or business.

At Cheep Cheep Postcards, your direct mail marketing can be completely targeted to put your postcard in front of the exact audience you want. We can accommodate your preferences to know exactly to whom you are marketing. We get your parameters and purchase the database list for you. What does that mean for you? No wasted effort, time, money or overprinted postcards.


Burt’s Bees

Advertising that Works!

The advertising team at Baldwin& has created a stellar campaign for Burt’s Bees®. Several ads feature their moisturizing lip balm with photos and illustrations. Headlines read, “Uncap Flavor.” Then they describe the flavor being uncapped. What we like about the ad is the simplicity of the design and the whimsy of the drawings. As we were admiring the print ads we discovered Burt’s Bees® TV commercial with all the photos and illustrations set to a delightful tune. You can watch it here.

Each Friday we like to highlight a featured advertisement or commercial that is creative, amuses us, and works in selling the product or service. Join us here every Friday for Advertising That Works!


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National Men Make Dinner Day

Celebrate the Day

Calling all men! Don’t know the difference between a strainer and a spatula? Don’t know how to ‘pre-heat’ your oven? Read on! This holiday is dedicated to all the men who don’t cook on a regular basis. It serves as your opportunity to step up to the plate and try your hand at making dinner. Some say there are a few rules for National Men Make Dinner Day: they include no grilling, no take-out, and no dishes left in the sink. For men who are comfortable in the kitchen, you can submit your best recipe on the National Men Make Dinner website. Officially this holiday is celebrated on the first Thursday of November, which falls on November 6th this year. So men, GET COOKING!


Where Do Color Trends Come From?

Business Tips and Trends

Color is important to many different industries, but especially in the advertising and graphic design world. Color trends affect the clothes we wear, the paint we use in decorating interiors, and the furniture we buy. Colors can influence your mood. Yellow can make you feel anxious and blue can make you feel calm. As Pablo Picasso once said, “Colors, like features, follow the changes of the emotions.” Check out one of our older posts, “Corporate Colors Evoke Emotions,” about what colors convey different emotions.

The color industry and established trends are led by quite a few organizations. Two major influences are the Color Management Group and the Pantone Color Institute. Both use design professionals from around the world to determine and identify color design trends. Members of the Color Marketing Group interpret, create, forecast, and select colors in order to enhance the function, salability, and quality of manufactured goods. Pantone is the world-renowned provider of color systems and leading technology for the selection and communication of color across a variety of industries. For example, pantone numbers the color so we can specify a precise shade or hue of blue (or red or yellow, etc.). Pantone offers a variety of trend forecasts for every design market, giving us inspiration to make the right color choices seasons ahead of their time.

In addition, Pantone claims that for the 2015 spring season there is a movement toward the cooler and softer side of the color spectrum. An eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage as designers draw from nostalgia for simpler times. Remembrances of retro delights, folkloric and floral art, and the magical worlds of tropical landscapes restore a sense of well-being as we head into warmer months.

Marketing experts say that women and men respond to colors differently, not only by sight but also by the name of the color. Read more about “His And Hers Colors” here.