Cheeps from Hunter-McMain

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Restaurant Wants to Be the Worst Rated on Yelp

Advertising that Works!

No one would ever think that in advertising you would want the worst ratings possible. Well, this was not the case for Botto Bistro, a little Italian restaurant in San Francisco owned by David Cerretini.

How did he end up deciding to try and get the worst reviews on Yelp? It all started when Yelp “blackmailed” him. Yelp wanted Cerretini to advertise and he paid $270 for six months. After that he quit advertising at which point one of the good reviews for his business vanished from his Yelp page. Technically, Yelp can legally remove reviews. Then, Cerretini did something out of the ordinary and actually quite brilliant. He aimed to get a 1-star review on Yelp and on a blackboard in the restaurant it lists the business’ various offenses. These range from how much they charge for marinara to “$4 if you want some to smell.” Also, if you give his business a 1-star rating he will turn around and give you 25% off a pizza.

The owner claims that he is “attracting higher-paying customers who are quite loyal.” And these customers are quite the characters! We whole-heartedly agree that, even though Cerretini went off the beaten path of what most businesses aim for, this is Advertising that Works!


Author: The Cheeps

"The Cheeps" are the chick designers that run Cheep Cheep Postcards and Cheep Cheep Websites, two divisions of Hunter-McMain, Inc. We're here to provide fun information on advertising design, business tips, and holidays--sometimes random--we would like to celebrate with you.

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