Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


$200,000,000 Cash Blowout Commercial

Advertising that Works!

CashBlowout

I really enjoy the new Texas lottery commercial for the ‘Blow Out’ scratch-off game. The commercial depicts winners being blown-away… literally… Up goes popcorn, a woman’s pearl necklace, a scarf, hair, ties, and mouths open flapping from being ‘blown away’! This is no light wind, its super high—like you’re falling-out-of-the-sky kind of blow out.

Watch the commercial here: http://tinyurl.com/kjb5xf4


National Peach Month

Celebrate the Day

Did you know that August is National Peach month? The peach (Prunus persica) is a fruit tree native to Northwest China where it was first domesticated and cultivated dating back to 1100 BC. It bears an edible juicy fruit called a peach. The species name persica refers to its widespread cultivation in Persia. Alexander the Great introduced the fruit into Europe after he conquered the Persians. Peaches were well known to the Romans in first century AD. Peaches were brought to the Americas by Spanish explorers in the 16th century and eventually made it to England in the 17th century, where it was a prized and expensive treat.

NationalPeachMonth

To celebrate the day, here is a Peach Cobbler recipe courtesy of Paula Deen.

Ingredients

  • 4 cups peeled, sliced peaches
  • 2 cups sugar, divided
  • 1/2 cup water
  • 8 tablespoons butter
  • 1 1/2 cups self-rising flour
  • 1 1/2 cups milk
  • Ground cinnamon, optional

Directions

  1. Preheat oven to 350 degrees F.
  2. Combine the peaches, 1 cup sugar, and water in a saucepan and mix well. Bring to a boil and simmer for 10 minutes. Remove from the heat.
  3. Put the butter in a 3-quart baking dish and place in oven to melt.
  4. Mix remaining 1 cup sugar, flour, and milk slowly to prevent clumping. Pour mixture over melted butter. Do not stir. Spoon fruit on top, gently pouring in syrup. Sprinkle top with ground cinnamon, if using. Batter will rise to top during baking. Bake for 30 to 45 minutes.
  5. To serve, scoop onto a plate and serve with your choice of whipped cream or vanilla ice cream.

Click here to read more.


Photographer’s Tricks for Advertising

Business Tips and Trends

Long ago, I was art directing a photo shoot for a local grocery store for the Labor Day newspaper insert ads. The photo was set-up for grilling, to advertise the store’s wonderful steak selection. The photographer we used, brought along a food stylist. She had already grilled the steaks and set up a small Weber grill and a background canvas to make the conference room look like the outdoors. She used an old round curling iron to make the effects of the grill burn marks on the cooked steak. She arranged the Weber with charcoal briquettes. It was then, she realized, the photo wouldn’t look right with briquettes being black and unlit. She asked me to use my bright orange, yellow and red color pencils to color them and then took off down the hall for anyone who smoked to meet in the conference room. Several puffing employees at the ad agency, dispensed their ashes onto the briquettes and voila— they looked hot and so real!

Other tricks photographers use for food advertising are:

  • Heat up a wet cotton ball in the microwave is the classic “tricks” for steam shots.
  • When photographing ice cream, many food stylists use mashed potatoes to avoid a melting mess.
  • Instead of milk, photographers use glue in those cereal bowls.
  • A touch of Vaseline can add tremendous glaze to fowl, fish and meat.
  • Drinks looks freshly poured by adding a few drops of dish soap bubbles on the surface.
  • Pancakes are topped with 10W-30 oil, instead of syrup and spraying fabric protector keeps it from absorbing.
  • Polident is used to make food stick to the plate.

In case you haven’t noticed:

  • Many of the weight loss before and after pictures are simply ‘Photoshopped.” Squeeze photos in and spray on tans make for an incredible weight loss in just a few minutes.
  • Decorators like to use a pop of color to accent a room with the same hues. I have seen quite a few fruit or lemon bowls added to an ordinary room.
  • Decorators also use branches and tall blooms to create height.

Click here to check out Katie, a food stylist blogger, who works for a food magazine. She has a list of her favorite food stylist tools.

PhotographersTricks

Photo credit: Brianne Makin, photographer of Edible art Denise Vivaldo’s tool box for food styling.


Verizon Commercial for 2014 NFL Mobile Good More

Advertising that Works!

It’s that time of year again, when the National Football League (NFL) season begins along with commercials of companies sponsored by the NFL. Verizon’s Good More commercial of the NFL mobile solution to watching “the game” features an ordinary guy watching the game from his app on his Verizon phone. Thrown in are actual football players who give this guy advice from putting his arm around a gal at the movie theater (Drew Brees yelling, “GO FOR IT!”) to this guy carrying out a tray full of coffee (JJ Watt surprises him just as he makes it out the door, “Hustle! YOU WANT TO TAKE A NAP!”). Let the season begin with the new NFL mobile app!

NFL


National Aviation Week

Celebrate the Day

National Aviation Week is celebrated during the third week of August, which also encompasses the anniversary of Orville Wright’s birth, August 19. Wright was an aviation pioneer who, together with his brother Wilbur, is credited with producing the world’s first successful airplane in 1903. From 1905 to 1907, the brothers developed their flying machine into the first practical fixed-wing aircraft. The Wright brothers were the first to invent the aircraft controls that made the fixed-wing powered flight possible.

We’ve come a long way in 100 years. According to Ask.com, there are about 87,000 flights per day in the United States alone.

In honor of Aviation week, we’re going to put some paper airplanes together and see who’s will fly the farthest in the office!…after all, we are celebrating the day!

Aviation Week


Your Presence is Requested!

Business Tips and Trends

I was asked the other day, by a friend who owns a very small business, “Do I really need a website?” My simple answer was, “Yes.” “But,” she said, “I don’t have a product to sell online.” Well as it turned out, she caters to a certain group of oil field related companies. She didn’t have a product but she certainly had a service to sell, regardless that her audience was small and specific. There are a lot of companies that think this way. BUT the social media revolution and the Internet highway has changed the way we sell, and the way we search for a product or service. All businesses should have a presence on the web. Why? Here are a few reasons:

  • Potential clients go to their computer and on the Internet to search for services and products. If you aren’t on the Internet, they won’t find you.
  • Your competition is on there. Don’t let them get your business.
  • Your friends and customers can promote your business by word of mouth (social media). Did you know that 78% of consumers trust peer recommendations, and only 14% trust advertisements.
  • Websites are cost effective. Think of your website as a live brochure. It’s always available to view, no matter what time of day. No need to reprint, or spend time handing out.
  • A well designed and informative website will give you credibility and establish a presence.
  • A website could answer frequently asked questions that your customers might have. If you have this information posted on your website, it’s a timesaver.
  • Having a website could educate your customers on their buying decisions.
  • Referrals are a great way to get business, and if you have a presence on the world wide web, a referral could come to you just by the way of a link. One click away from a new potential customer.
  • Some customers do not like to get on the phone but their choice of communicating is by way of emailing. Your website should have a way of contacting you, other than by phone.
  • Your website could gather contact information (start a database).

Social media is a great way to build business relationships. The Internet is your path. A website is your venue… and your presence is requested.

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Back To School

Advertising that Works!

Back-to-School

It’s that time of year again, when we have the tax-free day for school supplies and clothes. We are barraged with commercials and direct mail advertisements with sale items specified for this time of year. We all love the Kmart commercial from last year , 2013. The kids in the schoolyard play a game of “Yo Momma” to tout Kmart’s free back-to-school layaway plan in this old commercial. This year, 2014, the Kmart kids are in the lunch room when those ladies in the school kitchen belt out a wonderful rap. This is what Cheep-Cheep thinks is “Advertising That Works!” See both here…