Advertising that Works!
Which of us hasn’t been subjected to picking a product based off of it’s packaging alone? I know I have! I especially like tea and will sometimes buy my tea because of the packaging.
Tea has been a tradition that dates back to the times of the Native Americans and before the Boston Tea Party. Canadian designer Sophie Pepin used this concept in her TEAPEE Amerindian Herbal Teas collateral design. Small details from how the packaging is opened by a perforated tear at the bottom of the teepee to the wooden poles that hold it up are brilliantly executed, highly creative, and playful. If I saw this on the shelf, I’d definitely pick it up which is what makes it “Advertising that Works!”