Business Tips and Trends
This is the five-second rule for good web design. First impressions should be clear, concise and to the point. Your value proposition should be clear to your audience on your website and address their needs immediately. If they don’t see content that is compelling to them, then they will leave your website.
Command Your Audience
What do you want your users to do when they first visit your website? Would you like them to call you? Request a quote? Work with you? It could be anything so long as they understand what you’re asking them to do with your call-to-action.
Content Rules the Land
Do not let your content go by the way side otherwise your audience will see outdated content. Be bold, keep it fresh, keep it real and show them your company is active in creating new content. (Note: This also helps your organic search engine optimization!)
Navigating the Road
Moving from page to page in a website should be simple. Don’t litter your site with dead ends, 404 errors, or dead links. Navigation for your website should be smooth sailing!
R.I.P. Flash Websites
Flash websites used to be all the rage until customer bases starting growing via mobile devices. Most mobile devices don’t support flash or the website is painstakingly slow. Avoid flash and stick to the basics.
The Typography Tuxedo
Sometimes, we get bombarded by so many banners flashing, blinking, glaring at us through the computer screen that we can’t even digest the information that the site is trying to communicate. “Respect text contrast.” Take your typography skills out and let it go classic with black on white. It has and still is the most effective way to present type. With the right amount of contrast on your site, it will make all the difference.