Advertising that Works!
This is the wonderful campaign for the New York Lottery. The advertising agency DDB, of New York created the advertisement and illustrated by Ray Oranges. What we like about these ads is they are simple. It helps you dream, daydream, imagine winning the lottery in hopes of a simpler life. It may not be what you think about after winning a large sum of money, but it is just is an example of “not worrying” about money. There are more ads in the series with simple drawings and non-sense questions, and it works. These are what we like to call, “Advertising That Works!”
Why do people say “tuna fish” when they don’t say “chicken bird”?
If you run fully clothed across a nude beach, is it still considered streaking?