Business Tips and Trends
There is a sandwich place down the street from me that isn’t that great. But every Tuesday, the place is packed. Why? There is a big vinyl banner out front that says, “Kid’s Eat Free on Tuesday!” When my kids were young, I hated to take them out for dinner as they would always pick the most expensive thing on the menu and then just let it sit in front of them untouched. An offer like this sandwich place was too hard to resist.
There are a lot of places that ‘aren’t that great’ but they make an offer that can’t be refused. Take this to heart for all your advertising plans. They must have a call-to-action (or as we call in the ad industry–CTA) or an offer that is too hard to refuse. A CTA is a word or phrase that tries to persuade you to take immediate action. Most likely you have seen a CTA on a website in the form of a button or link to “Call Now” or “Click Here.”
Promotional offers are often so strong and work so well, the CTA is the offer. For instance, when you make a guarantee as your offer it is the call-to-action. Some of the advertising guarantees that comes to mind—from FedEx: “When it positively has to be there overnight.” Or from Men’s Warehouse: “You’re gonna love the way you look, I guarantee it.” Or from Domino’s Pizza: “Delivered in 30 minutes or it’s free.”
Make an offer that can’t be refused! AND always have a phone number and/or website address so your business can be reached.