Advertising that Works!
This week’s “Advertising that Works!” is from Coca-Cola. Have you purchased a single coke or diet coke in a convenient store lately? Well I did, and I noticed on the bottle it had my name! It said, “Share a Diet Coke with Karen!” It quite honestly, made my day!
In the last few weeks there has been a growing trend for friends and colleagues to post a picture on Twitter, Facebook or Instagram with their #ShareaCoke. The “Summer of Sharing” campaign swaps its iconic logo on 20-oz. bottles with 250 most popular first names in America. The “Share a Coke” was first launched in Australia in 2012 and since then rolled out in more than 50 countries. The 2-liter bottles support group names like “Family,” and “Friends.” The 12-oz. cans are a little more generic with “BFF,” “Star,” “Bestie,” and “Grillmaster.” The campaign will come to life online and via social media. Fans can now visit http://www.shareacoke.com to personalize virtual bottles and share with friends. By using the #ShareaCoke hashtag, consumers can share their stories and photos for the chance to be on interactive Coke billboards across the country. But hurry because the campaign ends in August at the end of the summer.