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Red Shirt, Khaki Pants…

Advertising that Works!

“She sounds hideous.” Know which tv commercial I am talking about? Another hint… “It’s Jake from …”

If you knew it was State Farm, then it is advertising that works!

Notice how many different characters/themes the insurance companies have? They are just trying to get us to remember their name with fun and inventive characters.

State Farm also has “Like a good neighbor, I have blah blah insurance? –Six callers ahead of us Jimmy.”  Farmer’s Insurance has actor JK Simmons (Growing Up Fisher-TV father) who acts as Professor Burke teaching us from Farmer’s University.  How about Geico?… they have the gecko mascot and other memorable crazy characters. And don’t forget FLO from Progressive. Which insurance character do you love and remember the most?

CarInsurance


Today is the Day the Toothbrush Was Invented

Celebrate the Day

The toothbrush was invented in China on June 26th, 1498 during the Tang Dynasty. These toothbrushes were made of hog bristles and horse hair. It wasn’t until DuPont® invented nylon bristles in 1938 that we switched over. In the same decade the electric toothbrush was invented, too. To celebrate the day, how about brushing longer and being thankful we have advanced. Have you checked into buying a toothbrush at the store lately? There is such a wide variety of designs, materials, attachments and colors. Dentists say, more importantly than what toothbrush you use, it’s how often and how long you brush that makes a critical difference. It is important to spend at least 3 minutes brushing your teeth, 2-3 times per day.  Let’s try to meet these requirements for great teeth and gum health today and be thankful we aren’t using hog bristles.

ToothbrushInvented


What’s Your Call-to-Action? Make an Offer!

Business Tips and Trends

There is a sandwich place down the street from me that isn’t that great. But every Tuesday, the place is packed. Why? There is a big vinyl banner out front that says, “Kid’s Eat Free on Tuesday!” When my kids were young, I hated to take them out for dinner as they would always pick the most expensive thing on the menu and then just let it sit in front of them untouched. An offer like this sandwich place was too hard to resist.

There are a lot of places that ‘aren’t that great’ but they make an offer that can’t be refused. Take this to heart for all your advertising plans. They must have a call-to-action (or as we call in the ad industry–CTA) or an offer that is too hard to refuse. A CTA is a word or phrase that tries to persuade you to take immediate action. Most likely you have seen a CTA on a website in the form of a button or link to “Call Now” or “Click Here.”

Promotional offers are often so strong and work so well, the CTA is the offer. For instance, when you make a guarantee as your offer it is the call-to-action. Some of the advertising guarantees that comes to mind—from FedEx: “When it positively has to be there overnight.” Or from Men’s Warehouse: “You’re gonna love the way you look, I guarantee it.” Or from Domino’s Pizza: “Delivered in 30 minutes or it’s free.”

Make an offer that can’t be refused! AND always have a phone number and/or website address so your business can be reached.

Call-to-Action


Share a Coke with #HASHTAG

Advertising that Works!

This week’s “Advertising that Works!” is from Coca-Cola. Have you purchased a single coke or diet coke in a convenient store lately? Well I did, and I noticed on the bottle it had my name! It said, “Share a Diet Coke with Karen!” It quite honestly, made my day!

In the last few weeks there has been a growing trend for friends and colleagues to post a picture on Twitter, Facebook or Instagram with their #ShareaCoke. The “Summer of Sharing” campaign swaps its iconic logo on 20-oz. bottles with 250 most popular first names in America. The “Share a Coke” was first launched in Australia in 2012 and since then rolled out in more than 50 countries. The 2-liter bottles support group names like “Family,” and “Friends.” The 12-oz. cans are a little more generic with “BFF,” “Star,” “Bestie,” and “Grillmaster.” The campaign will come to life online and via social media. Fans can now visit http://www.shareacoke.com to personalize virtual bottles and share with friends. By using the #ShareaCoke hashtag, consumers can share their stories and photos for the chance to be on interactive Coke billboards across the country. But hurry because the campaign ends in August at the end of the summer.

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Today is Juneteenth!

Celebrate the Day

Today we celebrate the end of slavery in the United States. Juneteenth, also known as Juneteenth Independence Day, Freedom Day, or Emancipation Day, is a holiday that commemorates the announcement of the end to slavery in the state of Texas in 1865, and more generally the emancipation of African-American citizens throughout the United States. Celebrated on June 19 and is recognized as a state holiday or special day of observance in most states. Wonder why Juneteenth is celebrated today instead of on September 22nd, when the Emancipation Proclamation was issued by President Lincoln? The answer to this is it was on June 18th that the Union Army of 2,000 troops marched into Galveston, Texas and enforced Lincoln’s emancipation. On June 19, standing on the balcony of the Ashton Villa, General Gordon Granger read the contents of the proclamation that all slaves were free. Former slaves in Galveston rejoice in the streets. Juneteenth celebrations began in Texas the following year.

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What’s the Difference between Marketing, Advertising, and Sales?

Business Tips and Trends

People often confuse marketing with advertising and sales with marketing. While the three share many similarities, they are not the same but should all be used simultaneously for success. Let’s break it down to the basics with a dictionary:

Marketing: the action or business of promoting and selling products or services, including market research and advertising.

Advertising: the activity or profession or producing advertisements for commercial products or services.

Sales: the exchange of a commodity for money; the action of selling something.

Marketing is the action; advertising the activity; and sales (or selling) is the exchange.

Marketing entails the planning, research, public relations, product pricing, distribution, customer support, sales strategy and community relations used to sell from this mix of business activities intended to bring sales.

Advertising is the announcement of a persuasive message with the intent to promote products or services. Advertising is a single component of the marketing process. It’s just the part that involves getting the word out via advertising design using such mediums as TV, radio, direct mail, billboards, social media and brochures or catalogs.

Making a sale is the end result of the marketing and advertising process. The sales process usually consists of interpersonal interaction, often done by one-on-one meetings, cold calls and networking. Most of the time the prospect or potential customer has been driven to you via intense marketing efforts and well-designed advertising.

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Chick-Fil-A Billboard

Advertising that Works!

This week’s “Advertising that Works!” is from Chick-fil-A. Who doesn’t know those 3-D cows on the billboards? According to the Chick-Fil-A.com website, in 1995, a renegade cow, paintbrush in mouth, painted the three words “Eat Mor Chikin” on a billboard. From that day forward, the burger-eating landscape would forever be changed. These fearless cows, acting in enlightened self-interest, realized that when people eat chicken, they don’t eat them.  Today, the cows’ herds have increased and their message reaches millions, on television, radio, the internet and the occasional water tower. Needless to say, Chick-fil-A fully endorses and appreciates the monumental efforts made by our most beloved bovine friends. And The Cheeps think this is utterly fantastic.

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