Advertising that Works!
“She sounds hideous.” Know which tv commercial I am talking about? Another hint… “It’s Jake from …”
If you knew it was State Farm, then it is advertising that works!
Notice how many different characters/themes the insurance companies have? They are just trying to get us to remember their name with fun and inventive characters.
State Farm also has “Like a good neighbor, I have blah blah insurance? –Six callers ahead of us Jimmy.” Farmer’s Insurance has actor JK Simmons (Growing Up Fisher-TV father) who acts as Professor Burke teaching us from Farmer’s University. How about Geico?… they have the gecko mascot and other memorable crazy characters. And don’t forget FLO from Progressive. Which insurance character do you love and remember the most?