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Beatrice and eSurance

Advertising that Works!

This week’s “ATW!” is from eSurance. We just love this little old lady and her friends thinking like they are on Facebook. Beatrice, an “Offline Over-Sharer,” shares her vacation photos with her friends. “Instead of mailing everyone my vacation photos I’m saving a ton of time by posting them to my wall.” Beatrice points to the photos taped to the wall in her house.

A woman sitting on the couch says “Ooo, I like that one!”

Beatrice explains, “It’s so quick! It’s just like my car insurance! I saved 15% in just 15 minutes.”

Another woman in the room says “I saved more than that in half the time.” Beatrice isn’t pleased, “I unfriend you,” as if they were all in a social network.

The woman replies “That’s not how it works! That’s not how any of this works!”

Narrator: “15 minutes for a quote isn’t how it works anymore. With eSurance 7 and a half minutes could save you on car insurance. Welcome to the modern world.”

Watch It Here: