Advertising that Works!

This week’s “ATW!” is from eSurance. We just love this little old lady and her friends thinking like they are on Facebook. Beatrice, an “Offline Over-Sharer,” shares her vacation photos with her friends. “Instead of mailing everyone my vacation photos I’m saving a ton of time by posting them to my wall.” Beatrice points to the photos taped to the wall in her house.

A woman sitting on the couch says “Ooo, I like that one!”

Beatrice explains, “It’s so quick! It’s just like my car insurance! I saved 15% in just 15 minutes.”

Another woman in the room says “I saved more than that in half the time.” Beatrice isn’t pleased, “I unfriend you,” as if they were all in a social network.

The woman replies “That’s not how it works! That’s not how any of this works!”

Narrator: “15 minutes for a quote isn’t how it works anymore. With eSurance 7 and a half minutes could save you on car insurance. Welcome to the modern world.”

Watch It Here: http://www.esurance.com/commercials/beatrice