Business Tips and Trends
Have you ever seen an advertisement that seems too good to be true? Chances are it is. Read the small print, then check with the Better Business Bureau if you feel the advertising is claiming something that is false. The Federal Trade Commission (FTC) is an independent agency of the United States government whose mission is to protect consumers from “false advertising.” The Better Business Bureau is an advocate for both businesses and consumers, and bases code of advertising on the rules and regulations of the FTC. Marketing and advertising your products or services effectively is key to the success of your business. However, all businesses have a legal responsibility to be truthful to the point that their marketing statements don’t break the law.
Of course, creative people like to embellish the truth and point out the ‘good’ or unique attributes a company has in order for them to stand out from the crowd. It is the great advertising debate—stretching the truth vs. misleading the buyer. Some advertisers use words to stretch the truth, and go as far as it can without being false.
The first example we can think of that is false, are those lose weight gimmicks…the before and after photos. Every designer knows how Photoshop can squish the after and balloon the before photos. How about those tasty looking hamburgers you see on TV? Compare those to the actual burger you get at the drive thru. What about wrinkle remover ads that advertise less wrinkles in only minutes? Seriously? What about the photos for mascara that adds volume? Do you think those are real lashes? Be aware of false advertising!