Business Tips and Trends
This week our marketing meeting consisted of unifying our look and theme throughout our campaign. We will have the campaign running on our website, on our Facebook page, on our Blog, Twitter page and in our monthly email blasts. When we brought all these pieces together, we realized we were using different fonts and styles in the website, the Blog, Facebook page and our email blast. We liked certain elements in all pieces and decided to carry the theme (or look) throughout each piece to unify our campaign. We discovered using the same fonts and illustration styles would bring it all together. Did you notice the new design on our Blog blast we send weekly? Our Blog masthead, Facebook page, and our website page to “The Cheeps” are not exactly alike but share the same fonts, styles, illustrations and theme.
It is important to always step back and evaluate your work. You could have someone who is not a designer look at your marketing pieces from a different point of view–the view of a potential client. Do you have your audience targeted? Many advertising agencies use Focus Groups to get feedback on their marketing efforts. When creating a marketing campaign, we can help define your goals, help establish the concept, implement the plan, and we can continue to modify your work based on results of your efforts. That is what we did for our own campaign. We hope you are learning from our marketing campaign efforts.
Follow along as next week we will present our website page for “The Cheeps.”