Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.


Favorite Commercial of the Day

Advertising that Works!

When asked around our office of their favorite commercial today, we liked Manny’s answer. “Boots and Pants, Boots and Pants!” It’s Maxwell, the pig, for GEICO insurance commercials! Maxwell can be seen in several commercials for GEICO. He debuted in an advertisement of the “Rhetorical Questions” campaign as the little piggy who cried ‘wee wee’ all the way home. Maxwell was originally intended as a one-time character, but his popularity resulted in him being spun off into his own series of commercials which (according to Wikipedia) usually features him as a tech-savvy, condescending pig who is more concerned with his GEICO-related objects.


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National Crochet Crafters Week

Celebrate the Day

March is National Craft Month and the second week of March is National Crochet Week. Crochet is a needlework technique performed using a crochet hook plus fiber (yarn) or other similar material. Most popular items that come from crocheting are afghans, baby blankets, baby booties, scarves, hats, granny squares, shawls, purses and tote bags. Some theorizes that crochet evolved from traditional practices in Iran, South America or China, but there is no decisive evidence of the craft before its popularity in Europe before the 19th century. Crocheting is similar to knitting. It consists of pulling loops of yarn (or other fiber) through other loops, but additionally wraps the working around the hook one or more times. Crochet differs from knitting in that only one stitch is active at a time, and a single crochet hook is used instead of two knitting needles.

How appropriate for us — one of our favorite clients is Quilts, Inc. Our client has a new show called Quilt! Knit! Stitch!TM that will be happening this summer, August 14-16, in Portland, Oregon. This show will bring together lovers of fabric and fiber, thread and yarn, needle and hook in one place…where you can make new friends, learn new techniques, and shop for great new products. They’ll have unique lineup of classes, exhibitors, events and displays not found at any other show. Go to http://www.quilts.com to learn more.

What can you do this week in honor of Crochet Week?

  • Teach someone to crochet (or learn yourself)
  • Donate your crochet work to a charity
  • Make a gift for someone special
  • Learn a new stitch
  • Learn about Yarn-bombing

CrochetWeek


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Follow Our New Marketing Campaign Week 5

Business Tips and Trends

This week our marketing meeting consisted of unifying our look and theme throughout our campaign. We will have the campaign running on our website, on our Facebook page, on our Blog, Twitter page and in our monthly email blasts. When we brought all these pieces together, we realized we were using different fonts and styles in the website, the Blog, Facebook page and our email blast. We liked certain elements in all pieces and decided to carry the theme (or look) throughout each piece to unify our campaign. We discovered using the same fonts and illustration styles would bring it all together. Did you notice the new design on our Blog blast we send weekly? Our Blog masthead, Facebook page, and our website page to “The Cheeps” are not exactly alike but share the same fonts, styles, illustrations and theme.

It is important to always step back and evaluate your work. You could have someone who is not a designer look at your marketing pieces from a different point of view–the view of a potential client. Do you have your audience targeted? Many advertising agencies use Focus Groups to get feedback on their marketing efforts. When creating a marketing campaign, we can help define your goals, help establish the concept, implement the plan, and we can continue to modify your work based on results of your efforts. That is what we did for our own campaign. We hope you are learning from our marketing campaign efforts.

Follow along as next week we will present our website page for “The Cheeps.”

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Hilarious Video on Advertising Natural Foods

Today’s “Advertising that Works!” is not so much an advertisement, as it is more of a comedy sketch on how the advertising world “fakes” or “stretches the truth” in advertising. While only the USDA organic seal can show which foods are really natural, this funny YouTube video shows how advertisers get away with tricking you. Organic means no genetically modified organisms, no toxic pesticides, and no growth hormones or antibiotics. Don’t be fooled by the name “Natural” to mean “Organic.” Share this video with your friends and family.

http://www.youtube.com/watch?v=AftZshnP8fs


Celebrating Michelangelo Buonarroti!

One of the greatest artists of all time, Michelangelo, was born on this day, March 6, 1475 at Caprese, in Tuscany, Italy. When he turned 13 years old, he shocked his father when he told him he wanted to be an apprentice in the workshop of a painter. One year later, he went on to study at the sculpture school in the Medici gardens and was invited into the household of Lorenzo de’Medici, the Magnificent. There he conversed with the younger Medici, two of whom later became popes.

Michelangelo went on to become a sculptor, painter, architect, poet and engineer. His works rank among the most famous in existence. Two of his best-known sculptures, Pietà and David, were done before he turned 30 years old. The 14-foot marble statue of David took Michelangelo over three years to complete and can be found in Florence, Italy. His best-known mural painting is on the ceiling of the Sistine Chapel in Rome, Italy. Working high above the chapel floor on scaffolding, Michelangelo painted over 300 figures taking over four years to complete.

In 1546, Michelangelo was appointed architect of St. Peter’s Basilica in Rome. The dome of the Basilica was not completed until after his death in 1564. In December 2007, a red chalk sketch for the dome of St Peter’s Basilica, possibly the last made by him, was discovered in the Vatican archives. Today we hope you will celebrate this artist with “The Cheeps.”

Sculptures


Follow Our New Marketing Campaign – Week 4

We hope you have been following along as we create the look of our Cheep-Cheep marketing campaign. “The Cheeps” have become your advertising superheroes! So far we have created the look and theme, keeping our beautiful cyan blue and magenta pink colors. We have also kept the background of our logo symbol, which our superhero chicks fit into perfectly. The fonts and style of our logo is still the same. And that is not because we were lazy – when transitioning or updating our campaign it is important not to stray too far from the look, so as we are still recognizable as the same company but just “refreshed.”

Many companies choose to update their logos to modernize to the sleek, simple, clean trend of today. Some logos that have changed their look in the past year are VH1, American Airlines, Tazo (Starbucks tea), Nivea cream, Billboard, the Miami Dolphins, Facebook, and Instagram. Some are so subtle that you may not have noticed. Some logos have changed drastically, too. FedEx got their new logo in 1994. With a shortened name and a new look, the logo change did not happen overnight. In fact, the company invested in a year of global research and brand strategy before their designer started. Then 200 logo designs later the new FedEx logo was born.

Next week we’ll show you our website landing page for “The Cheeps.” To be sure you don’t miss anything, please join our mailing list by entering your email address in the right hand column and click “Follow.”

LogosBeforeandAfter