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Guinness “Basketball”


A common theme in beer ads is male friendship. In this ad by Guinness, they take a fresh look at how male friendship is both tough and touching through a game of wheel chair basketball. There’s a great twist at the end of this ad…but we don’t want to spoil it for you! You’ll just have to watch it for yourself.

Guinness portrays themes of “Dedication. Loyalty. Friendship.” in a very touching way.


Client: Guinness
Agency: BBDO New York