Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.

Resolution of Images and Print Quality


Have you ever tried to use a web-based image for print? Then, you printed it and the quality was not what you expected? This is because of something called image resolution. Most web-based images have very small pixel dimensions, averaging 640×480 pixels.

Let’s start with some terminology:

  • Image resolution is how many of the image’s pixels will fit inside each inch of paper when printed.
  • Pixel dimensions tell us how many pixels are in our image (i.e.-1200 X 800).
  • Resolution is the pixels per square inch or dpi (dots per inch).

Your computer screen displays images at 72 dpi, which is not enough to give a sharp, high-quality image in print media. “It’s like spreading too little peanut butter over too much toast” and makes the image fuzzy and not that great looking when you print it.

The standard resolution for printed images tis 300 dpi. At this resolution, pixels are squeezed close enough together and keep the image looking sharp!

Author: The Cheeps

"The Cheeps" are the chick designers that run Cheep Cheep Postcards and Cheep Cheep Websites, two divisions of Hunter-McMain, Inc. We're here to provide fun information on advertising design, business tips, and holidays--sometimes random--we would like to celebrate with you.

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