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Clairol: Does She or Doesn’t She?

Clairol started this advertising campaign in 1957 and it ran for several years. According to Time magazine the answer to that question was only one in fifteen people were using artificial hair color. Just 11 years later, the answer was 2 to 1. This is why we have elected this as this week’s “Advertising that Works!” The campaign was apparently so successful that some states stopped requiring women to denote hair color on their driver’s license. Clairol wanted every women to understand that their product was so good, people wouldn’t be able to tell if they were using hair coloring or not. The advertising campaign was created by Foote, Cone & Belding, which assigned the account to a junior copywriter, Shirley Polykoff, who was the only female copywriter at the firm. Can you picture her to be Peggy on “Mad Men?”

ClairolAd