Cheeps from Hunter-McMain

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How to Use Color Harmony in Your Advertising Designs

ColorTheory

“Color harmony” is a use of color that will make your design pleasing to the eye. It can engage a viewer, give them a sense of order, or give them a focal point, rather than boring them–or making them stressed. If your ad is boring or chaotic, you probably won’t keep viewers’ attention for very long. The human brain rejects both under-stimulating information and over-stimulation. Finding color harmony will bring a sense of order to your designs.

Some Formulas for Color Harmony

Analogous Colors

ctheory_leaf

Analogous colors are three colors, which are side-by-side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Normally one of the three colors predominates.

Complementary Colors

ctheory_orchid

Complementary Colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. In the illustration above, there are several variations of yellow-green in the leaves and several variations of red-purple in the orchid. These opposing colors create maximum contrast and maximum stability.

Want more info? Check out: http://www.colormatters.com/color-and-design/basic-color-theory

Author: The Cheeps

"The Cheeps" are the chick designers that run Cheep Cheep Postcards and Cheep Cheep Websites, two divisions of Hunter-McMain, Inc. We're here to provide fun information on advertising design, business tips, and holidays--sometimes random--we would like to celebrate with you.

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