Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.

It’s that Time of Year, Again! Evaluate your Marketing Strategy

The year is winding down and budgets are being created for 2014. First you have to evaluate the money you spent and if the marketing strategy you planned for this year is actually working. Here are a few questions to get you started on that evaluation:

  • Have you discovered your true market opportunity?
  • What size is the market?
  • What are the key trends that inspire your success?
  • Is your business affected differently during a certain time of the year?
  • Do you work harder in some months than other?
  • Do you know your exact audience you are targeting?
  • What trends in advertising have you not tapped into yet?
  • What competitor threatens your success?
  • What can you learn from them?
  • How can you differentiate yourself from them?
  • What improvements can you make?
  • Take a look at the promotions and advertising that you did. What was your most effective campaign?
  • What events increase your organizations visibility?
  • What information material do you have available on the spot?
  • Where are your communication efforts most well received?
  • What platform of social media is working for you?
  • What does your website say that your advertisements don’t?
  • Find out what works, and what doesn’t and then attack the budget. What mistakes from last year did you make that you don’t intend to carry over to the next year?

Author: The Cheeps

"The Cheeps" are the chick designers that run Cheep Cheep Postcards and Cheep Cheep Websites, two divisions of Hunter-McMain, Inc. We're here to provide fun information on advertising design, business tips, and holidays--sometimes random--we would like to celebrate with you.

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