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Grumpy Cat in Purina Friskies Game Show Episode

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Using popular memes in your company’s advertising can help boost sales on your product. Purina Friskies cat food has used the Internet celebrity the Grumpy Cat, that launched thousands of memes, to make a special appearance in an episode of “Will Kitty Play With It?”

Friskies certainly knows how to grab the attention of its viewers. Use an Internet celebrity!

What are Memes, you ask?

Heard the term but don’t know exactly what that is? A meme (pronounced mēm… rhymes with team), is an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, esp. imitation. In today’s trend, it is a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users…just like the meme you were shown above. We like the Grumpy Cat! What’s your favorite MEME?


Today is Boxing Day!

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Boxing Day is traditionally the day following Christmas Day, when servants and tradesmen would receive gifts from their bosses or employers, known as a “Christmas Box.” Today, Boxing Day is better known as a bank or public holiday that occurs on December 26 in Canada, United Kingdom, Hong Kong, Australia, New Zealand, South Africa and some other Commonwealth nations.


How to Use Color Harmony in Your Advertising Designs

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“Color harmony” is a use of color that will make your design pleasing to the eye. It can engage a viewer, give them a sense of order, or give them a focal point, rather than boring them–or making them stressed. If your ad is boring or chaotic, you probably won’t keep viewers’ attention for very long. The human brain rejects both under-stimulating information and over-stimulation. Finding color harmony will bring a sense of order to your designs.

Some Formulas for Color Harmony

Analogous Colors

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Analogous colors are three colors, which are side-by-side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Normally one of the three colors predominates.

Complementary Colors

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Complementary Colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. In the illustration above, there are several variations of yellow-green in the leaves and several variations of red-purple in the orchid. These opposing colors create maximum contrast and maximum stability.

Want more info? Check out: http://www.colormatters.com/color-and-design/basic-color-theory


Kmart Does a Hilariously Dickensian Christmas Version of “Ship My Pants”

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Some holiday commercials can be very tacky. Some are overplayed and some are just stupid but still get our attention. This Friday’s Advertising that works is from Kmart and is Dickensian style in honor of our Celebrating the Day with Charles Dickens’s master piece, A Christmas Carol.

Adweek likes this commercial and rates this as in the The Best and Worst of Advertising, Branding and Design. Click on the link to view the commercial and read more about it’s creators.


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Celebrating December 19th!

Charles Dickens

 

Today, in 1843, the Charles Dickens’s masterpiece, A Christmas Carol is published for the very first time. This is one of the most famous books he ever wrote. It is the story of Ebenezer Scrooge, a greedy miser who hates Christmas and how he is transformed into a caring, kindly person through the visitations of four ghosts. Since its first publication, it has been adapted many times for theatre, film, television, radio and opera. There is even a Bible Study surrounding the famous book. The most recent version was a 3-D Disney animated  movie starring Jim Carrey as Ebenezer Scrooge. Some how the Bill Murray one sticks out in my mind. Loved that! We have seen the Muppets, Donald Duck, and other animated versions as well as classical theater and films with George C. Scott, too. When searching in the international movie data base (IMDb.com) there were 200 results for “A Christmas Carol.” What is your favorite version?


Wishing you a magical holiday

Sometimes simple is best. That is why we like the Wells Fargo outdoor board and claim this as Friday’s “Advertising That Works!” And sometimes a picture is worth a thousand words. What do you think of this billboard created by DDB advertising agency?

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