Using popular memes in your company’s advertising can help boost sales on your product. Purina Friskies cat food has used the Internet celebrity the Grumpy Cat, that launched thousands of memes, to make a special appearance in an episode of “Will Kitty Play With It?”
Friskies certainly knows how to grab the attention of its viewers. Use an Internet celebrity!
What are Memes, you ask?
Heard the term but don’t know exactly what that is? A meme (pronounced mēm… rhymes with team), is an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, esp. imitation. In today’s trend, it is a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users…just like the meme you were shown above. We like the Grumpy Cat! What’s your favorite MEME?