What’s the difference? The first thing you should know is the difference between a Facebook business page and a personal Facebook profile page. If you see the ‘Like’ button, it’s a business page, if you have a ‘Friends’ button it’s set up as a personal profile. You must have a personal profile first to create a business page.
Create a business page while logged in to your personal page, then go to the top and in the Search area (for people, places and things) and type in www.facebook.com/pages/create.php. Take a look at the category of pages that fits your business. Click on the box to select that category, then browse through the drop-down menu to see which description fits best. (Don’t pick local business or place unless you have a physical storefront that customers come to). Add a profile picture for your business. That’s the photo that is viewed next to every post that goes into the news feed from your page. The ideal size of this photo is 180 pixels by 180 pixels. Add basic information about your company, and finish the profile. Select or create a cover photo (also known as the Timeline photo). The ideal size of the Timeline photo is 815 pixels by 315 pixels.
As a business you should refine your tabs by customizing them. Check out our Facebook tabs on Cheep Cheep Postcards and Cheep Cheep Websites. We used Woobox Custom Tabs App, which can be found in the same search area as above. These tabs link right to URL pages. Suggestions for custom tabs: Welcome, About Us, Visit our Website, Blogs, Tips, Contact Us, etc…. they can be linked to any webpage that you have. If you don’t customize your tabs, you will see a map to your location, photos that you have posted and how many people like your Facebook page.
When you have a business page you can do things you can’t do with a personal profile page. The biggest feature is the Admin Panel. You have an admin panel that allows you “Insights” –to view what posts are working on your page, what time people view your posts, which posts are “liked”, shared”, or commented on”. With a business page you can “Build your Audience” by promoting or boosting a post for as little as $5.
And the best advice after creating your Business Facebook page is to keep up with posting as often as you can. In March of this year, Facebook reported to have 15 million businesses, companies and organization pages amongst the billions of users on that social network. If your customers and competitors are on Facebook, then you should be on Facebook.