Honda “Hands” film celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.
With an unprecedented history of stunning, award-winning ad creative, the bar is set remarkably high for any new spot for Honda. Wieden+Kennedy London doesn’t disappoint with this beautifully crafted online promo to announce its sponsorship.
This two-minute video was directed by Smith & Foulkes – the animation duo behind Honda’s multi-award-winning “Grr” campaign. In the spot, a pair of hands interact with miniature versions of some of the Japanese motor company’s greatest inventions, from a solar-powered concept car to its loveable stair-climbing robot, Asimo, closing with the immortal tagline, ‘The Power of Dreams’.